Albert Kang FindLaw
The internet is constantly evolving, and to compete in today’s digital marketplace, you need a multi-pronged strategy.
A website alone will no longer bring in the clients you are looking for. Online marketing has changed, and consumers now have numerous potential pathways to your virtual front door. Having a professional law firm website is still essential, but you also need to engage your target audience where they are. For example, over half of all consumers now connect to the internet using a smartphone or tablet, so your online properties must be responsive and easily viewable on all mobile devices. Online consumers also spend an increasing amount of time on popular social media platforms such as Facebook. An integrated strategy that meets potential clients where they are and leads them through your office doors is what is necessary. But how do attorneys find the time to put together such a strategy, and where do you even start? That’s where FindLaw comes in.
Talk to a local expert
Orlando Lawyer Marketing Expert407-625-0422 |
My name is Albert Kang and I’m your FindLaw client development specialist for Orlando, Orange County, and surrounding Central Florida communities. I have extensive digital marketing experience, and I have spent several years building results-oriented online marketing campaigns from scratch. I am Google Adwords and Google Analytics certified, I’ve started and successfully run multiple blogs, and I have in-depth knowledge of the strategies that yield the best ROI for Orlando-area legal professionals. My clients appreciate working with me because I am a problem solver, and I understand that no two marketing campaigns are the same. The legal consumer’s journey is increasingly fragmented, and it is more important than ever to be where they are looking for you. I work closely with my clients to tailor a specific program that is based on their needs, goals and budget, and positions them to capture a greater share of their target market. If you are looking for a partner who is truly committed to your success, contact me to schedule a free consultation.Schedule a consultation
Local strategists. Personalized service.
When you invest in a law firm marketing solution, you have the right to expect personalized service from experts that understand the legal field. This is exactly what you get from FindLaw. We have local strategists in Orlando that have their fingers on the pulse of the communities in Orange County and nearby Florida counties. They know the ins and outs of the local markets, what is working, and what is not working (from a marketing perspective). Our strategists are also digital marketing experts with in-depth knowledge of FindLaw’s best-in-the-industry integrated legal marketing programs. They are able to customize a program around the needs of your firm to meet your goals and maximize ROI. At FindLaw, attorney web marketing is all we do, and we have a proven track record producing successful results for law firms of all types and sizes.
Lawyer Marketing Insights
PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.
Want more personal injury clients? Start by tailoring your marketing to mobile devices.
Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
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Instant Web Audit
Review your current site in five key metrics:
- Social Media
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Albert, in his own words.
Marketing is competitive, and ever changing. It’s fun for me – but not necessarily for my clients. When you work with me, you are gaining a partner and not a vendor, and I work tirelessly to ensure that you are successful.
Legal professionals should choose FindLaw because we are an industry leader, backed by years of experience. We specialize exclusively in law firm marketing, and we have dedicated employees who are assigned to every account.
Orlando Integrated Lawyer Online Marketing
The Orlando metro area is one of the most competitive legal markets in the nation. Many of the industry giants are located here, and you must be on top of your game to rise above your competition. This is particularly true in personal injury, where high-dollar attorneys are everywhere on TV, radio and billboards fighting for mind share. In highly competitive markets like Orange County Florida, newer and smaller firms must adopt a more aggressive and innovative approach that drives ROI today, and can grow them into bigger players down the road.
FindLaw’s integrated internet marketing programs have helped countless Orlando area attorneys grow and prosper online. Our comprehensive suite of market-leading legal web development solutions includes cutting-edge products such as our award-winning attorney website, Legal Directory placements, legal blog and social media promotion platform, advanced client development technologies, and many others. We integrate just the right mixture of these tools to position our clients to compete effectively (and win!) in even the most challenging markets.
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