More than just a website.

The internet landscape is becoming increasingly complex, and having a professional website is no longer enough.

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To attract clients in today’s digital marketplace, you need to adapt your strategy to address the new market realities. Consumers today are connecting to the web in more ways than ever before. For example, over half of all internet connections are made via mobile devices such as tablets and smartphones, and consumers are connecting increasingly through individualized apps rather than web browsers. For legal professionals to compete online, they need to go where the consumers are, engage them, and lead them to their virtual office doors. But how do lawyers and law firms find the time to create this kind of strategy? And where do you even start? That’s where FindLaw’s expertise comes in.

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Spencer Gaston

Memphis Law Firm Marketing Strategist

901-530-0623 |

My name is Spencer Gaston and I’m your FindLaw lawyer marketing strategist for Memphis, TN, Little Rock, AR, North Mississippi and surrounding communities. I have been with FindLaw since January of 2008, and in that time, I have partnered with countless legal professionals to help them attract more (and better) cases to their practices. I understand the local markets and the competitive landscape in this area, and I also understand that a client development strategy is not static; it is ever-increasingly dynamic. It's your job to practice law and convert more of the cases you are targeting. It's my job to attract more of those prospective clients to your firm. If you are looking for an active partner that takes the time to understand your needs and goals, contact me to schedule a free consultation.

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Local experts. Personalized service.

At FindLaw, we have local experts on the ground in Memphis, Little Rock and surrounding Tennessee, Arkansas and Mississippi communities. Our experts live in the area and are in touch with what is happening locally. We know what marketing methods are working (and not working) to produce optimal results for our clients. Our experts are also internet marketing specialists backed by FindLaw’s comprehensive suite of top integrated lawyer web marketing tools. We utilize these tools to position our clients to succeed in their local digital marketplace. With an exclusive focus on attorney online marketing and tens of thousands of satisfied clients throughout the nation, FindLaw is the partner lawyers and law firms need to achieve their online marketing goals.

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Review your current site in five key metrics:

  • Conversion
  • Search
  • Mobile
  • Blogging
  • Social Media

Spencer, in his own words.

My mission is to prove FindLaw and myself to be invaluable partners for your firm. Having over 13 years of experience working exclusively with legal professionals, I thrive on their success. I am competitive, professionally and personally. My BBA in Marketing coupled with working exclusively with local law firms gives me the tools and expertise necessary to position my clients for success. When my clients succeed, I win.

I absolutely love the competitive positioning the FindLaw Directory provides in search engine results…In addition to the traffic boost the Directory provides, you have to provide a prospective client a ‘reason to hire you,’ and that is where a FindLaw FirmSite plays the role in client development — to engage and connect with the services your law firm provides. This is a perfect example of how our industry-best integrated solutions work synergistically to bring more clients through your door.

I believe with FindLaw’s tenure, vast resources, commitment, expertise, and staff of legal and online marketing experts, we have the tools necessary to help any law firm become successful.

Integrated Attorney Marketing Solutions for Memphis and Little Rock

Here in the mid-South, the markets are diverse and online consumer behavior is a little different from other regions. Memphis and Little Rock are larger metro areas with a more competitive legal landscape. But in some of the rural areas of Eastern Arkansas and North Mississippi, attorneys and law firms have more unique needs.

FindLaw’s local lawyer marketing specialist understands the unique dynamics of the markets in the mid-south, and especially the rural areas in Tennessee, Arkansas and Mississippi. This requires an approach that is customized around the specifics of these areas. We continually monitor and adapt our strategies to deliver optimal results for local law firms here. With professional attorney web designs, responsive mobile websites, lawyer directory paid advertising, online legal videos and many more tools at the ready, we can make real-time adjustments (when necessary) to keep our clients on top of their local online marketplaces.

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