Brandon Pagan FindLaw
Digital marketing is continually evolving, and today, a website is no longer enough to effectively target online legal consumers.
A professional website is still an essential part of your digital presence, but it is just one of several potential ways to reach your target audience. Today, over half of all internet connections are made through mobile devices such as tablets or smartphones. So your online properties need to be responsive and easily viewable on all devices. Consumers are also spending more time on popular social media platforms such as Facebook. To reach these consumers, you need to be where they are. But how do attorneys find time to develop a multi-pronged online marketing strategy? And where do you even start? That’s where FindLaw comes in.
Talk to a local expert
New York Online Marketing Strategist646-345-7835 |
My name is Brandon Pagan and I’m your FindLaw online marketing strategist for Midtown Manhattan and New York City. I have over a decade and a half of digital marketing experience, and I have worked with businesses across a wide range of industries, including legal. I have been with FindLaw since 2016, and have specialized in developing personalized marketing solutions for law firms that maximize ROI and generate more case leads. My clients appreciate working with me because of my honest and direct approach to their business. They appreciate that they have an advocate who is committed to providing solutions that deliver results. They can feel confident knowing that, in me, they have a consultant that understands the way the web works, and how to leverage that knowledge to grow their business. I also understand the ultra-competitive nature of the NYC markets, and how to distinguish themselves in the eyes of their prospective clients. If you are looking for a long-term partner who knows what it takes to succeed and will always have your best interests at heart, contact me for a free consultation.Schedule a consultation
Local specialists. Personalized service.
FindLaw has local specialists working every day in the Midtown Manhattan and New York City markets. Our specialists know the ins and outs of the local communities here, and we know what marketing methods work best to produce optimal online marketing results. Our specialists are also online marketing experts with in-depth knowledge of FindLaw’s market-leading integrated lawyer web development solutions. We utilize these solutions to create winning attorney marketing plans customized around the needs of each client we serve. FindLaw has partnered with nearly 20,000 legal professionals throughout the nation. We have the experience to know how to make law firms successful online.
Lawyer Marketing Insights
Attorneys need to see the connection between smart speakers, voice-driven searches and legal consumers with disabilities.
Generating new business doesn’t always require more marketing or more time spent away from clients.
Voice searches are different from traditional searches in several ways. Thankfully, there are things your law firm can do now to prepare for the future of spoken-word web searches.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
The One Bill We Don't Mind Paying!Michael J. Bononi FindLaw Customer Since 2004 http://www.bononilawgroup.com/
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Brandon, in his own words.
Clients should know that they have a consultant who can truly consult with them on digital marketing. In me, they can feel confident knowing that our conversations will not be cluttered with industry jargon, but rather focused on their business and the metrics that matter. A typical conversation with a client always begins with a discussion of profitability; i.e., which types of cases is the firm positioned to maximize profitability on? From there, we discuss which types of cases and or consumers are they looking to attract. Usually, there is also a brief discussion of the strengths and liabilities of their current marketing assets. Clients appreciate this candid review of their marketing assets, which includes their website and digital footprint.
I like to think of myself as a problem solver. I love to be presented with a difficult problem and to see that problem through to a winning solution. It is that journey which can be difficult at times to get to the destination, but once you do it is extremely rewarding.
Clients should choose FindLaw because of our in-depth knowledge of the legal consumer. FindLaw understands what drives consumer behavior in the legal space, and can create integrated marketing strategies that leverage that knowledge across multiple consumer touchpoints. It is that integrated strategy that helps firms create profitable marketing campaigns that grow their clientele.
Midtown Manhattan and New York City Integrated Digital Marketing Solutions
New York City (and particularly Midtown Manhattan) is the most competitive legal landscape in the world for law firms. There are more online searches for attorneys here in NYC than anywhere else. To compete here, you need to be able to identify the precise consumer you are trying to attract and to effectively align your messaging with the interests and passions of your target market.
FindLaw’s local experts understand the competitive nature of the New York City marketplace. We put our extensive knowledge of the local markets to work to develop integrated internet marketing plans that identify hidden online opportunities that help law firms grow their practice. From our premium lawyer websites to our high-traffic online Legal Directory to our attorney web videos to our cutting-edge social media platform and much more, we employ just the right mixture of our industry-leading tools to allow NYC area firms to compete effectively (and win!) — in even the most challenging legal market.
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