John McCann FindLaw

Digital marketing is far different now than in the early days of the internet. And today, a website alone is not enough to compete.
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A professional website is still essential – it is your primary online asset. But internet users today are more mobile and social, and a growing number of them bypass traditional search engines and find legal services in other ways. To remain competitive, you need a multi-faceted approach that meets prospects where they are, and leads them through your office doors. And that’s where FindLaw’s expertise can make all the difference.

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John McCann

Manhattan Lawyer Marketing

763-326-3719 |

My name is John McCann and I’m your FindLaw legal marketing strategist for Long Island County, Astoria, Sunnyside, mid-town, and the upper east side of Manhattan. I have extensive experience providing marketing solutions for small businesses. Over the past several years, I've worked with marketing departments on building 1-to-1 campaigns to further specialize their content for their target audiences. Also, I've helped law firms build and implement office equipment and workflow solutions, therefore I understand how they build budgets and how they think about their challenges. Having owned and operated my own business, I completely understand the challenges small businesses face and the need for an aggressive marketing approach. My clients appreciate working with me because I am a very hands-on account manager. I enjoy rolling up my sleeves and having my hand in building websites, designing marketing plans, and other tasks that help establish your brand and get your message in front of your ideal clients. I am also a person that enjoys being out of the office and visiting my clients, so you can expect to see me regularly over the course of time. If you are looking for a long-term partner who is committed to your success, contact me to schedule a free consultation.

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Your law firm’s online presence in the new digital era: Fireside chat with Neil Patel

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Local experts. Personalized service.

FindLaw’s strong local presence is one of the critical factors that helps distinguish us from other web marketing companies. We have local strategists who work daily within the Manhattan and New York City markets. We have our fingers on the pulse of what is happening within the local NYC communities, and we know what works (and what doesn’t work) to drive more profitable cases to area law firms. Our strategists are also able to deliver the personalized service and support our clients expect and deserve. We hold regular face-to-face meetings to discuss the progress of your marketing campaigns, and we are always just a phone call or email away whenever you need to speak to us about a question or concern. FindLaw is the industry leader in lawyer web marketing. We work exclusively with attorneys, and we know what it takes to drive positive results to your firm.

Lawyer Marketing Insights

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John, in his own words.

Being in the NYC area, this is a very competitive market, and law firms need to give themselves a professional advantage. I enjoy seeing a firm’s marketing potential through a consultative lens, and then watching them grow and become a brand.


FindLaw is an exclusively legal-oriented company. All we do is legal branding. Our business is built around law, we have processes and professionals in place to constantly evaluate our work performance by watching our customer’s marketing performance, all while constantly adapting to the ever-changing legal world. The only way we succeed is when our clients succeed. We also provide our clients with exclusive access to our industry-leading and highly trusted legal directories; these include,, and

Integrated Attorney Marketing in Manhattan and New York City

The NYC area is unique. It requires diligence and an aggressive approach from a marketing perspective. There are many, many focused firms in very similar practice areas, and it’s important to build a strong and robust marketing plan to counteract this. This requires a comprehensive approach that markets the firm strongly and helps build their brand as well.

FindLaw’s local experts understand the unique culture here in Long Island/Astoria, Manhattan and throughout NYC. We live here in the local community, and we know how residents here relate to each other. We bring this depth of understanding to the table when we work with legal professionals. With our award-winning lawyer websites, mobile legal web designs, high-traffic Legal Directory, professional legal videos, and other integrated law firm marketing programs, local attorneys and law practices are well-positioned to capitalize on our expertise and become more successful online.

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