Michael McPherson FindLaw
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Madison Wisconsin Attorney Marketing
I’m Michael McPherson and because I work with firms large and small from Rockford, Illinois to Green Bay Wisconsin, I can say one thing with certainty — the firms that invest thought, time, and resources into strategically marketing themselves reap the biggest rewards. I’m fortunate to work with FindLaw because I know its products, analytic capabilities, and industry-leading professional staff. We’re second to none, and I feel good knowing I can stand behind our products. When I arrange a meeting with a solo attorney or lawyer from a small firm, I know that I can take the time to listen to what they need and recommend the right solution. I don’t have any doubt at all that I can propose something that will fit the bill (both literally and figuratively, because I know attorneys are small business owners, too, and need to be smart with their spend.) If I have a trademark, it’s that I am available whenever and wherever my clients need me. I know success can’t wait, so I don’t expect it to. If you think you could use some help taking your business to the next level, I’d welcome the opportunity to speak with you.Schedule a consultation
Local experts. Personalized service.
At FindLaw, we have local specialists who work daily in the Madison and Eastern Wisconsin markets. We have our fingers on the pulse of what is happening in the local communities here, and we know what works and what doesn’t work to deliver more (and better) cases to area law firms. Our specialists are also online marketing experts who know how to effectively utilize FindLaw’s comprehensive suite of industry-leading law firm marketing solutions to help achieve your goals and maximize ROI. FindLaw has partnered with tens of thousands of attorneys and legal practices throughout the nation. We work exclusively with legal professionals, and we know what it takes to deliver exceptional results for each client we serve.
Lawyer Marketing Insights
They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.
You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.
Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
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Integrated Online Marketing for Lawyers in Madison and Eastern Wisconsin
The legal markets in Eastern Wisconsin are diverse and unique. The region is very spread out, and there are no major metro areas. The largest cities are Madison and Milwaukee, and it is very competitive in these cities, especially in common practice areas like personal injury and family law. The smaller towns and rural areas are less competitive, and attorneys here tend to have more unique needs.
To be competitive in Eastern Wisconsin, you need to know the unique dynamics of the local markets, and how to capitalize on hidden growth opportunities other firms are missing. And this is exactly what FindLaw’s integrated law firm marketing programs deliver. After a thorough assessment of the specifics of your firm, we combine just the right mixture of our market-leading integrated solutions to fully address your needs, stay within your budget, and maximize return on your marketing dollars.
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