Clayton Riddell FindLaw
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Missouri Law Firm Marketing Consultant
My name is Clayton Riddell and I’m your FindLaw and Super Lawyers legal marketing specialist for Kansas City, Springfield, Jefferson City, Lake of the Ozarks, Rolla, Mid-Missouri and Western Missouri. I work exclusively with legal professionals to develop customized integrated digital marketing solutions designed to meet their needs and produce exceptional results. I’m currently working with hundreds of firms and attorneys ranging from solo practitioners to large plaintiffs firms to regional large defense firms. I understand the practice of law and the business of law. I love being able to help firms find issues with their current marketing strategies and together customize solutions to grow their ROI and engage better clients and cases.Schedule a consultation
Local experts. Personalized service.
One of the factors that sets FindLaw apart from others in the internet marketing space is our local expertise. We have specialists on the ground in Kansas City working daily within the Western Missouri markets. We are in tune with what is happening within the local communities, and we know what marketing methods are most effective to drive more (and better) cases to area law firms. Since our specialists live in the area, we are able to deliver highly personalized support to each client we serve. We hold regular in-person meetings (as your schedule allows) to discuss the progress of your marketing campaign. We are always just a phone call or email away whenever you need any type of assistance. FindLaw has successfully partnered with tens of thousands of legal professionals throughout the nation. Lawyer web marketing is all we do, and we know what it takes to make your firm successful online.
Lawyer Marketing Insights
As legal consumers’ approaches to finding, learning about, and hiring an attorney evolve – so must your firm’s approach.
Running your solo firm can be challenging. Our industry experts discuss these challenges and answer your questions on how to improve your firm’s marketing.
Good online content doesn’t just happen. To get and keep the attention of potential clients and search engines, attorneys must be strategic.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
More and more people are looking for attorneys on the internet.Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/
LEGAL MARKETING SCORECARD
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Kansas City Integrated Law Firm Marketing Programs
Western Missouri has a diverse mixture of urban, suburban, and rural markets. Kansas City is one of the larger metro areas in the country, and there are a lot of attorneys here who spend significant amounts of money on legal advertising. In the suburbs, the competition is still heavy, because you are competing against nearby firms as well as firms from Downtown KC. In the rural areas, attorneys tend to have more unique needs, and a greater level of customization is often most appropriate.
Prior to working for Thomson Reuters, my experience includes direct sales, finance director, police officer, investigator, trial paralegal and legal marketing/business consulting. I have worked hand in hand with attorneys across the state of Missouri for seven years and I love what I do. My experience has allowed me to second/third chair dozens of jury trials from start to finish, giving me a true knowledge of the in and out of your day practicing law. I have drafted motions, attended depositions, done evidence views, been present for pre-trial conferences, and have been asked to help trial prep for some of Missouri’s top litigators. I know your business and will never push products or services I know won’t work or don’t make sense for your practice.
I have run the marketing or been involved in the marketing for campaigns for State Prosecutor, Associate Circuit Judge, Circuit Judge and supported candidates for Judicial Commissions. Ethics in marketing and maintaining my clients and their firm’s reputation is my number one priority. I not only have every legal marketing ethics rule memorized, I constantly stay abreast to formal opinions and nonbinding informal advisory opinions by the Missouri Supreme Court Advisory Committee & Legal Ethics Counsel.
As a paralegal I ran the marketing for the firm I worked for five years, helping grow the firm from a solo practice to three lawyers and a full staff. I brought in hundreds of thousands of dollars in referrals during my time there and continue to be a resource to my large network as a connector for legal consumers to find the right attorney for them and for their case. I truly understand how legal consumers think and what they are looking for when seeking representation. I use all of my experience to give honest, straight-forward advice when helping my clients reach their firms goals.
At FindLaw, we have served the Western Missouri markets for over two decades. Our industry-leading integrated law firm marketing programs provide the tools necessary to help area legal professionals grow and flourish. We deliver award-winning attorney websites (FirmSites), responsive FirmSite options, placements in our high-traffic legal directories, online lawyer videos, law firm blogs, social media promotion, attorney search engine optimization (SEO), advanced web traffic conversion solutions, and much more. After a thorough analysis of the needs of your practice, we integrate only the programs that will help produce optimal results and a better overall return on your marketing dollars.
I currently support and work with members of the Missouri Association of Criminal Defense Lawyers (MACDL), the Missouri Society for Criminal Justice (FUDOR), Missouri Association of Trial Attorneys (MATA), National Association of Criminal Defense Lawyers, National Association for Consumer Bankruptcy Attorneys, Missouri Asian American Bar Association, Kansas City Metropolitan Bar Association (KCMBA), Springfield Metropolitan Bar Association (SMBA), Franklin County Bar Association, Jackson County Bar Association, Cole County Bar, Clay County Bar Association, Cass County Bar, Phelps County Bar, Lawyers Association of Kansas City, and the Missouri Bar CLE programs.
I am available to speak on legal marketing/legal consumer trends at CLE’s, lunches and law related events. In many cases, Thomson Reuters is happy to sponsor these events too. I understand that building a relationship of trust starts with supporting lawyers and the organizations that support them. Contact me anytime and I’d be happy to discuss how I can help you, your firm or your legal organization.
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