Scott Bernhardt FindLaw
It’s the nature of the modern age; information travels at breakneck speed and the internet is constantly evolving. For attorneys to compete in today’s online marketplace, a website is no longer sufficient.
There is a rapid shift occurring in consumer behavior. Individuals are increasingly turning to the internet to find help with their legal problems, but they are doing so in more ways than ever before. For example, today, over half of all consumers connect to the internet using a smartphone or tablet. In addition, they spend far more time watching videos and interacting on popular social media sites such as Facebook. To reach targeted prospects, law firms need to adapt their strategy. You can no longer just build a professional website and try to rank in the search engines — you need a multi-pronged approach that engages consumers where they are. But how do attorneys find the time to develop a winning digital marketing strategy? That’s where FindLaw comes in.
Talk to a local expert
Indianapolis Lawyer Marketing317-489-1424 |
I’m Scott Bernhardt and I’m your FindLaw attorney marketing strategist for Indianapolis, Fort Wayne, South Bend, and surrounding northern Indiana communities. I have a Bachelor’s Degree in Advertising from Ball State University in Muncie, IN, and I have nearly a decade and a half of business-to-business (B2B) consulting experience. I have worked with thousands of small to medium-sized businesses (including attorneys) to build online awareness, drive leads for significant growth, and maximize ROI. Clients appreciate working with me because I am friendly and personable, I have extensive knowledge of digital marketing and data-driven solutions, and I have a comprehensive understanding of all marketing mediums (along with consumer research/buying patterns for each). I understand the legal business and many of the challenges attorneys face when building their practices. I was also born and raised in Indianapolis, and I am very familiar with the local Indiana markets. I know what marketing methods work best for the highly competitive urban markets, the smaller rural markets, and all points in-between. I tailor my approach to the unique needs of each firm based on their size, goals, and reach. If you are looking for a partner who is committed to your success, contact me today to schedule a free consultation.Schedule a consultation
Local specialists. Personalized service.
FindLaw has local specialists serving the Indianapolis, Fort Wayne and South Bend markets. Our specialists live in the area and provide personalized face-to-face service for each client we serve. They understand the ins and outs of the local communities in this area, and they know what is working and what is not working (from a marketing perspective). Our specialists also have extensive online marketing expertise, and they know how to effectively utilize FindLaw’s industry-leading integrated legal web marketing tools to help law firms grow and flourish. At FindLaw, we work exclusively with lawyers and law firms. With nearly 20,000 satisfied clients throughout the nation, we have the tools, expertise and proven track record attorneys trust to help them achieve better results online.
Lawyer Marketing Insights
Generating new business doesn’t always require more marketing or more time spent away from clients.
Voice searches are different from traditional searches in several ways. Thankfully, there are things your law firm can do now to prepare for the future of spoken-word web searches.
Reach more gen x legal consumers with a mix of old-school tactics and modern online marketing.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
More and more people are looking for attorneys on the internet.Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/
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Instant Web Audit
Review your current site in five key metrics:
- Social Media
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Scott, in his own words.
What drives me is the enjoyment of seeing my customers succeed with their business. And knowing that I helped play a role in that…to help them grow their business, reputation in the market, and new client count.
FindLaw is without a doubt the most credible digital solution for attorneys. The largest online directory in the country for legal, with over 17,000 attorney customers. That’s the company I wanted to work for. FindLaw’s digital product integration allows our firms to target the right customer, and keep their brand visible in multiple platforms.
Integrated Attorney Online Marketing for Indianapolis Indiana
There are a lot of lawyers in Indianapolis, and the legal marketplace is highly competitive. In medium-sized towns like Fort Wayne and South Bend, the competition is lower, but there are still a lot of attorneys in common practice areas like family law. The rural towns have even less competition, though there are fewer potential clients to choose from there as well. Reaching the limited number of clients in rural areas requires a more specific solution that depends heavily on knowing and understanding the unique dynamics of each local community.
At FindLaw, we understand that no two regions are alike, no two firms are alike, and there is never a “one-size-fits-all” solution. This is why we take the time to learn the specific needs of each client, and customize a plan that fully addresses your needs, stays within your budget, and accomplishes your goals. Award-winning law firm web designs, responsive mobile websites, Legal Directory advertising, attorney blogs, social media promotion, lawyer videos, and numerous other integrated products give our clients the tools they need to compete (and win!) no matter how competitive your local market happens to be.
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