Deborah Dodson FindLaw
The online marketplace is changing rapidly. Today, consumers have countless potential pathways to your virtual front door.
In today’s increasingly complex digital landscape, it is no longer enough to put up a professional website and try to rank it in the search engines. Search engine optimization is still an important strategy, but it is one of many ways to reach targeted legal consumers online. To adapt to the realities of the modern internet, you need a multi-faceted approach that puts you in more places and allows you to capture more of your target audience. But how do legal professionals find the time to develop this type of approach? Where do you even start? That’s where FindLaw comes in.
Talk to a local expert
Deborah Dodson
Houston Law Firm Marketing Strategist
346-267-7619 |My name is Deborah Dodson and I’m your FindLaw client development specialist for Houston, Harris County and surrounding Texas communities. I specialize in developing integrated legal web marketing plans that are customized around the unique needs of each client I serve. I am local to the area, and I understand the competitive Houston legal landscape. My clients appreciate working with me because I am trustworthy and I never recommend a solution that they don’t need. I take the time to do a thorough and complete analysis to ensure that my clients’ marketing plans are completely in line with their goals and objectives. If you are looking for a partner that will always watch out for your best interests, contact me to arrange a free consultation.
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Local strategists. Personalized service.
FindLaw has strategists in the Houston area that serve the local markets in the metro area and all the way down to Galveston and over to Port Arthur. Our strategists have their fingers on the pulse of what is happening in the local communities here, and we know what is working and what is not working (from a marketing perspective) to deliver optimal results to area law firms. Being local to the region, our strategists are also able to deliver personalized support to each client we serve. We meet clients face-to-face to learn the specifics of the firm and develop customized integrated solutions. After your marketing campaign is implemented, our specialists are there to continually monitor the campaign and provide regular updates to ensure we are always on track toward achieving your goals. FindLaw is the national leader in legal web marketing, and we know what it takes to make law firms successful online.
Lawyer Marketing Insights
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…
Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?
Our Services:
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
Attract
Mobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
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Instant Web Audit
Review your current site in five key metrics:
- Conversion
- Search
- Mobile
- Blogging
- Social Media
Houston Integrated Attorney Online Marketing
Houston is one of the largest metro areas in the country. The legal markets here are highly competitive, and there are lots of attorneys that spend significant amounts on legal advertising. As we go south toward Galveston and East toward the Louisiana border, there are some rural areas wherein law firms tend to have more unique needs. To be competitive here, you need to know the local markets and what drives legal consumers to take action.
FindLaw’s top integrated lawyer marketing solutions deliver all the tools Houston area attorneys need to grow and prosper online. We create award-winning legal websites (FirmSites) customized around the specifics of your firm, and each FirmSite comes with a responsive version that is easily viewable on all mobile devices. Our high-traffic directories have the potential to produce almost immediate results, and our advanced client development strategies convert more targeted visitors into paying clients. These and other integrated solutions combine to give legal professionals a powerful strategy that positions them to capture a larger share of their target market.
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