Doug Lipford FindLaw

The digital landscape is becoming more complex with each passing year, and consumers are now more mobile and social than ever before.

Talk with your local expert

In today’s online environment, it is no longer enough to put up a professional website and try to rank it in the search engines. These are still important strategies, but you need a multi-faceted approach that makes you omnipresent and puts you in more places your target market is likely to be. But how do attorneys find time to adopt this type of approach? And where do you even start? That’s where FindLaw comes in.

Talk to a local expert

Doug Lipford

Grand Rapids Lawyer Marketing Specialist

855-281-8859 |

I’m Doug Lipford and I’m your FindLaw client development specialist for Grand Rapids, Kalamazoo and surrounding Western Michigan communities. I work closely with legal professionals to create customized integrated lawyer marketing plans designed to deliver greater web visibility and vastly expand their digital footprint. My clients appreciate my direct and honest approach to identifying solutions for their marketing needs. They also appreciate my commitment to ensuring that they become successful. My goal is to build a well-rounded strategy and solution that will help grow your practice through FindLaw’s top integrated internet marketing solutions. If you are looking for an active partner that will work tirelessly to drive positive results for your firm, contact me to set up a free marketing consultation.

Schedule a consultation

The Future of Search: Preparing Your Law Firm for Voice Search

View Webcast

Local experts. Personalized service.

At FindLaw, we have specialists who work online within the local markets in Kalamazoo, Grand Rapids, and throughout Western Michigan. We have in-depth knowledge of what marketing methods work best to drive more (and better) cases to firms in the area. We also understand internet marketing in general, and how to effectively utilize FindLaw’s comprehensive suite of industry-best integrated marketing solutions to help legal professionals grow and prosper. We work exclusively in the legal space, and we monitor all the latest online trends, so we are always on top of important changes that impact the industry. This allows us to make real-time adjustments when needed to keep our campaigns continually optimized. FindLaw has helped tens of thousands of attorneys and legal practices achieve their web marketing goals, and we can do the same for your firm.

Lawyer Marketing Insights

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey
Personal Injury Consumers and the Power of the Mobile Phone
A Few Questions (and Answers) on Social Media Law Firm Marketing
Contreras Law Firm Our future is with FindLaw. Dolores Contreras FindLaw Customer Since 2014 http://www.contreraslawfirm.com/

Get started today.

Instant Web Audit

Review your current site in five key metrics:

  • Conversion
  • Search
  • Mobile
  • Blogging
  • Social Media

Integrated Law Firm Marketing Strategies for Western Michigan

The Western part of Michigan is mostly rural, with a few larger cities such as Grand Rapids and Kalamazoo. In the bigger towns, the competition is heavy, especially within common practice areas such as personal injury and family law. In the rural markets, there is competition from lawyers in the larger cities who are looking to expand, and you need to be hyper-focused on building a strong local presence to effectively compete.

FindLaw brings 20+ years of exclusive focus on legal web marketing to help Western Michigan attorneys become more successful online. Our cutting-edge integrated lawyer marketing programs provide all the tools necessary to build a customized solution that is flexible and adaptable to the needs of each client we serve. Premium law firm websites (FirmSites), responsive mobile FirmSites, attorney blogs, social media and pay per click (PPC), lawyer SEO, law firm web videos, and countless others form a powerful combination that positions you to vastly expand your clientele and more quickly grow your practice.

Helpful Links and Resources

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.
Free
COFFEE + COACHING
Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.