Alyssa Balwanz | FindLaw

The internet landscape is constantly evolving and to remain competitive, you need more than just a professional website.
Talk with your local expert
Your website is still your most important digital asset, but if it is not visible, it does not have nearly the impact that it should. Today, online consumers are seeking a more personalized web experience. A growing number of them connect through mobile devices, and they spend more of their time interacting on social media. To gain more online visibility, you need an integrated strategy that makes you visible in more places, so you can reach a greater number of targeted prospects. But how do you set up this type of strategy? And where do you even start? That’s where FindLaw comes in.

Talk to a local expert

Alyssa Balwanz

Legal Marketing Specialist

855-281-8859 |

My name is Alyssa Balwanz and I’m your FindLaw attorney marketing specialist for Maryland and Michigan. My clients appreciate working with me because I make them feel comfortable and at ease. My clients know that when they choose to work with me, they will get a one-on-one approach. I recognize that every firm is different and it’s important to learn what the attorney’s needs are and make a game plan to accomplish those goals. They are confident in my ability to drive optimal results using FindLaw’s comprehensive suite of industry-leading integrated web marketing programs, and they know that I am working for them and I am committed to the growth and success of their firm. If you are looking for a long-term partner who will work tirelessly to help you achieve your goals, I welcome the opportunity to earn your trust. Contact me to schedule a free consultation.

Schedule a consultation

5 Things you Need to Know About Your Next Potential Client

View Webcast

Local Experts. Personalized service.

One of the things that sets FindLaw apart from others in the digital marketing space is our regional focus. We have legal marketing specialists that work online daily within the rural markets in Maryland and Michigan. Our specialists have in-depth knowledge of the local areas they work in, and they are continually refining their marketing strategies, testing and tweaking their methodology to ensure we are always on the cutting edge. Our specialists are not only regional experts, they also understand internet marketing in general, and how to effectively utilize FindLaw’s best-in-the-industry attorney marketing programs to achieve optimal results. FindLaw has thousands of satisfied clients throughout the nation. Law firm marketing is all we do, and we know what it takes to make your firm successful online.

Lawyer Marketing Insights

Shelves of law books in a firm’s office
A row of law books, representing all of the studies you devoted to earning your law degree.
Four wooden blocks. The first two – letters F and A – sit on a table. The last two are held in the air by a hand hovering between ending in letters K and E to spell FAKE, or C and T to spell FACT.

See more of our work.


How Strong Is Your Law Firm's Marketing?


Analyzing Your Site…

By clicking “Audit Your Site”, I agree that FindLaw may send marketing messages to the email address I provided.

Specialized Integrated Lawyer Marketing Plans for Rural Firms

Rural communities are unique and close-knit. No two areas are exactly alike, and there is never a “one size fits all” solution for every firm. The rural markets in Maryland and Michigan are no different. To compete here, you need a customized strategy that takes into account the uniqueness of the firm and area, so you can produce maximum return on your marketing dollars.

FindLaw’s market-leading integrated attorney web development tools are flexible and customizable around the needs of the firm to achieve your goals and produce optimal results. Our professional legal websites (FirmSites) come with a premium design and quality content written by legal experts. Our high-traffic legal directories connect you with qualified prospects looking for your services. Our attorney blog and social media promotion platform sends out a steady flow of content to your target audience. And our advanced digital traffic conversion technologies turn more web visitors into paying clients. After a thorough assessment of the specifics of your firm, we integrate just the right combination of these tools to help you gain a strong foothold within your local internet marketplace.

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.


Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.