Alyssa Balwanz | FindLaw

Digital marketing is becoming increasingly complicated, and there are now more ways than ever to reach targeted legal consumers online.
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The internet landscape has shifted rapidly in recent years. Consumers are becoming more mobile and social, and a growing number of them bypass traditional web browsers and search engines and find legal services in other ways. To compete today, you need more than just a professional website that ranks in the search engines. You need a multi-faceted approach that puts you in more places and allows you to capture a greater share of your target market. And that’s where FindLaw’s expertise can help.

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Alyssa Balwanz

Lawyer Marketing Specialist

855-281-8859 |

I’m Alyssa Balwanz and I’m your FindLaw client development specialist for rural communities in Arkansas, Kansas, Kentucky, Michigan, Minnesota, Missouri and Virginia. I have several years of B2B sales and marketing experience, and during that time, I have worked closely with numerous small law firms and solo practice attorneys. As a FindLaw attorney marketing expert, I specialize in developing winning strategies that maximize the reach and visibility for attorneys that serve small towns and rural markets. My clients appreciate working with me because I go above and beyond to ensure that they have the exact solution they need to achieve their goals. They also appreciate my fun personality and my ability to easily connect with others and quickly build rapport. If you are looking for a partner who operates with the utmost integrity and is truly looking out for your best interests, I welcome the opportunity to earn your trust. Contact me to schedule a free consultation.

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5 Things you Need to Know About Your Next Potential Client

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FindLaw has highly-trained specialists working daily within the rural markets in Arkansas, Kansas, Kentucky, Michigan, Minnesota, Missouri and Virginia. We continually monitor the local online trends in these areas, and we know what marketing methods work (and what methods don’t work) to drive more (and better) cases to area law firms. Our specialists also understand internet marketing in general, and we know how to effectively utilize FindLaw’s vast suite of industry-leading integrated lawyer web marketing products to deliver positive results to our clients. FindLaw has successfully partnered with nearly 20,000 legal professionals nationwide. Law firm marketing is all we do, and we have the tools, resources and expertise to help achieve your web marketing goals.

Lawyer Marketing Insights

Shelves of law books in a firm’s office
A row of law books, representing all of the studies you devoted to earning your law degree.
Four wooden blocks. The first two – letters F and A – sit on a table. The last two are held in the air by a hand hovering between ending in letters K and E to spell FAKE, or C and T to spell FACT.
Midwest Disability PA No one could match the experience that FindLaw had when it came to marketing attorneys on the internet. Thomas A. Klint FindLaw Customer Since 2009


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Alyssa, in her own words.

I build business relationships with my clients to help them grow their business and tailor their leads to best suit their marketing objectives. I truly enjoy being along on the journey with them toward even greater success in their practice! FindLaw provides industry-leading digital marketing solutions exclusively for attorneys that are tailored to meet their specific needs. We also offer on-going support and account management to ensure optimal performance with all of the marketing solutions we provide.


Specialized Integrated Lawyer Marketing Plans for Rural Firms

Rural communities are unique and close-knit. No two areas are exactly alike, and there is never a “one size fits all” solution for every firm. The rural markets in Arkansas, Kansas, Kentucky, Michigan, Minnesota, Missouri and Virginia are no different. To compete here, you need a customized strategy that takes into account the uniqueness of the firm and area, so you can produce maximum return on your marketing dollars.

FindLaw’s market-leading integrated attorney web development tools are flexible and customizable around the needs of the firm to achieve your goals and produce optimal results. Our professional legal websites (FirmSites) come with a premium design and quality content written by legal experts. Our high-traffic legal directories connect you with qualified prospects looking for your services. Our attorney blog and social media promotion platform sends out a steady flow of content to your target audience. And our advanced digital traffic conversion technologies turn more web visitors into paying clients. After a thorough assessment of the specifics of your firm, we integrate just the right combination of these tools to help you gain a strong foothold within your local internet marketplace.


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