Dan Penning FindLaw
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Lawyer Marketing Specialist
My name is Dan Penning and I’m your FindLaw attorney marketing specialist for the rural areas of CT,MA,ME,MD,NH,NY,VT. I began my career in sales and digital marketing in 2012, and I’ve been with Thomson Reuters since 2014. I work closely with legal professionals mostly in rural areas to develop customized integrated digital marketing solutions designed to address their needs, accomplish their goals, and maximize ROI. My clients enjoy working with me, because they know I'm here to help educate them with their business development and I'm always available to answer any questions or concerns. Clients also appreciate my tireless commitment to ensuring that each firm I work with becomes more successful through their partnership with FindLaw. If you are looking for a trusted partner who can help drive positive results to your firm, contact me to schedule a complimentary consultation.Schedule a consultation
Local experts. Personalized service.
At FindLaw, we have specialists who work online daily within the rural markets in Michigan, North Carolina and South Dakota. Our specialists have their fingers on the pulse of what is happening in these areas, and we know what marketing methods work best to drive local legal consumers to take action. We continually monitor the latest online developments, and their impact on these local regions. This allows us to make adjustments in real time when needed to ensure that our clients continue receiving optimal ROI for the money they spend with us. FindLaw is the global leader in legal web marketing. We have been around since the early days of the internet, and we have helped tens of thousands of attorneys and law practices achieve better results from their online marketing efforts.
Lawyer Marketing Insights
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
More and more people are looking for attorneys on the internet.Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/
LEGAL MARKETING SCORECARD
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Dan, in his own words.
I love having the conversation about where an attorney wants to take their business and helping achieve their goals.
I love getting people set up with our directory products, because they work so well and fit in with most law firms’ integrated digital marketing needs.
The primary reason FindLaw drives successful results is not any one product…it’s because of our back end support and specialization…Here at FindLaw, we have a small army behind the scenes working to continue making the best possible products to create a well-rounded online marketing portfolio for law firms across the country.
Specialized Integrated Lawyer Marketing Plans for Rural Firms
Rural communities are unique and close-knit. No two areas are exactly alike, and there is never a “one size fits all” solution for every firm. The rural markets in CT, MA, ME, MD, NH, NY, VT are no different. To compete here, you need a customized strategy that takes into account the uniqueness of the firm and area, so you can produce maximum return on your marketing dollars.
FindLaw’s market-leading integrated attorney web development tools are flexible and customizable around the needs of the firm to achieve your goals and produce optimal results. Our professional legal websites (FirmSites) come with a premium design and quality content written by legal experts. Our high-traffic legal directories connect you with qualified prospects looking for your services. Our attorney blog and social media promotion platform sends out a steady flow of content to your target audience. And our advanced digital traffic conversion technologies turn more web visitors into paying clients. After a thorough assessment of the specifics of your firm, we integrate just the right combination of these tools to help you gain a strong foothold within your local internet marketplace.