More than just a website.

The internet landscape is becoming increasingly complex. Today, it is not enough to just put up a website and expect to attract clients.
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Your website is still essential – it is your digital “calling card”. But if your target market can’t find you online, it doesn’t do you much good. Today’s online consumers are connecting in numerous ways and seeking more personalized web experiences. More than half are now using mobile devices, and the vast majority are connecting with family and friends on popular social media platforms such as Facebook. To be successful online, you need an integrated strategy that puts you in more places and allows you to engage more targeted legal consumers. And this is where FindLaw’s expertise can help.

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Alyssa Balwanz

Lawyer Marketing Specialist

855-281-8859 |

My name is Alyssa Balwanz and I’m your FindLaw attorney marketing specialist for the rural communities of Alabama, Florida, Louisiana, and South Carolina. I have extensive experience working with both small businesses and large corporations, including several firms in the legal industry. As a small business owner, I can relate personally to the challenges attorneys face trying to practice law and grow their clientele at the same time, and I am passionate about helping them with the growth side of the equation, so they can focus on doing what they do best. My clients appreciate working with me because I am honest, trustworthy, and I always put their wants and interests first. I am very personable, and I take the time to listen and understand their needs and goals, so I can develop a customized solution that best fits them. If you are looking for a partner who will work tirelessly to meet and exceed your expectations, I welcome the opportunity to earn your trust. Contact me for a free consultation.

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Bringing It All Home: What Your Firm’s Website Needs In a Purely Digital World

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Local strategists. Personalized service.

At FindLaw, one of the areas that helps distinguish us from the competition is our regional focus. We have strategists who work daily online within the rural markets in Alabama, Arkansas, Florida, Indiana, Kentucky, Mississippi, Pennsylvania and Tennessee. They have an in-depth understanding of what is happening locally, and they also stay on top of local online consumer trends and what marketing techniques targeted legal prospects are most likely to respond to. Our strategists not only understand the local markets they work in, they also have extensive knowledge of digital marketing in general, and how to integrate FindLaw’s vast suite of industry-best law firm marketing tools to drive more and better cases through the door. FindLaw has been serving legal professionals since the early days of the internet, and we have helped tens of thousands of attorneys and law practices reach their web marketing goals.

Lawyer Marketing Insights

Bononi Law Group LLP The One Bill We Don't Mind Paying! Michael J. Bononi FindLaw Customer Since 2004


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Alyssa, in her own words.

My philosophy is based on this quote; “to be the best, you have to outwork the rest”. This quote drives me, and I always want to be the best version of myself. The reason I love this quote is even when you reach the #1 spot, there is always someone either better or right behind you, so you need to continue moving forward. My perspective on law firm marketing is that I’m committed to providing my clients with the best possible marketing solution to generate revenue for the firm and attract more (and better) clients.


When you choose FindLaw, you are choosing more than just a marketing company. You are choosing a company that knows legal consumers inside and out. At FindLaw, we help attract more clients and generate more revenue by matching you with the best marketing solutions. We just don’t provide consumers with a website, we provide them with a comprehensive digital marketing solution designed to fit their personal needs. We make sure you are successful, so we can be successful.

Specialized Integrated Attorney Marketing for Rural Firms

Rural communities are unique and close-knit. No two areas are exactly alike, and there is never a “one size fits all” solution for every firm. The rural markets in AL, AR, FL, IN, KY, MS, PA, and TN are no different. To compete here, you need a customized strategy that takes into account the uniqueness of the firm and area, so you can produce maximum return on your marketing dollars.

FindLaw’s market-leading integrated attorney web development tools are flexible and customizable around the needs of the firm to achieve your goals and produce optimal results. Our professional legal websites (FirmSites) come with a premium design and quality content written by legal experts. Our high-traffic legal directories connect you with qualified prospects looking for your services. Our attorney blog and social media promotion platform sends out a steady flow of content to your target audience. And our advanced digital traffic conversion technologies turn more web visitors into paying clients. After a thorough assessment of the specifics of your firm, we integrate just the right combination of these tools to help you gain a strong foothold within your local internet marketplace

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