Bryan Mercer FindLaw
Talk to a local expert
Fairfax Lawyer Marketing
My name is Bryan Mercer and I’m your FindLaw client development specialist for Fairfax, Alexandria, and communities throughout Northern Virginia. I have a Business Administration degree from Greensboro College, and I have been around small businesses my whole life. I went to work at my parents’ business when I was 8 years old, and from an early age, I have understood the important role small businesses play in keeping communities strong. I have been in sales and marketing for nearly a decade, and most recently I consulted with small business owners and helped them with their payroll and HR needs. My clients appreciate working with me because I take the time to listen and develop a strong understanding of their needs, so I can create customized solutions that achieve their goals and maximize ROI. I’m an active member of the local community here in Northern Virginia. I have in-depth knowledge of the local markets here, and what drives legal consumers in this area to take action. If you are looking for a partner who will go above and beyond to ensure your success, contact me to schedule a free consultation.Schedule a consultation
Local experts. Personalized service.
At FindLaw, one of the critical factors that helps set us apart from other companies in the legal marketing space is our local presence. We have experts working daily in the Northern Virginia markets, and we are in-touch with what is happening within the local communities here. We know what’s working (and what’s not working) to drive positive results to area firms, and we can make real-time adjustments (when necessary) to keep our marketing campaigns on track toward achieving their objectives. Our experts also provide highly personalized service to our clients, with frequent in-person meetings (as your schedule allows) to review the progress of your marketing plan. FindLaw has a successful track record in the legal industry. We have helped tens of thousands of legal professionals achieve their goals, and we can do the same for you.
Lawyer Marketing Insights
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
LEGAL MARKETING SCORECARD
How Strong Is Your Law Firm's Marketing?
Analyzing Your Site…
Bryan, in his own words.
During the first meeting I want to develop a strong understanding of the goals of the firm and what areas of law they practice. I also want to see what is currently working for them and what isn’t working for them.
What drives me is seeing my clients reach the goals we put in place. I believe every law firm needs an online and social media presence and FindLaw delivers that and so much more.
At FindLaw, we are the industry leader in attorney web marketing. We work exclusively with lawyers to bring them more and better leads. We have over 17,000 satisfied clients throughout the nation, and our strategy of effectively attracting, engaging, and connecting with legal consumers is what sets us apart from the rest.
Northern Virginia Integrated Web Marketing Programs
The legal markets in Northern Virginia are highly competitive. Communities such as Fairfax and Alexandria are very close to Washington D.C., and individuals in this area are looking for specialized lawyers nearby who can assist with their needs. To compete here, you need a creative strategy to identify market gaps others might be missing that will help you stand out and expand your digital footprint.
FindLaw has the cutting-edge integrated legal marketing programs Northern Virginia attorneys need to achieve their internet marketing goals. Our award-winning law firm websites come with a premium design and quality content written by legal experts. Our responsive legal web options allow your firm to easily connect with more mobile consumers. Our high-traffic attorney directories have the ability to bring in targeted leads very quickly. And our advanced client development programs help convert more web visitors into paying clients. After a thorough assessment of the specifics of your firm, we customize just the right mix of our integrated programs to give you a competitive advantage within your local online marketplace.
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