FindLaw Law Firm Marketing

The digital marketplace is more complex than ever before. And today, a website alone is not enough to successfully compete.
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Online marketing is becoming increasingly complex. Gone are the days when you could put up a website, rank on page 1 of the search engines, and capture a large share of targeted prospects. Legal SEO is still an important strategy, but it is now one of countless ways to reach legal consumers online. To be successful in today’s internet marketplace, you need a multi-faceted approach that puts you in more places and allows you to engage more targeted prospects. And that’s where FindLaw’s extensive attorney marketing expertise can make all the difference.

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Chris Wallace

Illinois Law Firm Marketing Strategist

855-281-8859 |

My name is Chris Wallace and I’m your FindLaw law firm marketing strategist for Joliet, Peoria, and communities throughout Chicagoland and Central Illinois. I studied at Eastern Illinois University and received sales training through Pfizer University, Pitney Bowes, and Dale Carnegie. I began my sales career in 2000, and I have several years of sales and marketing experience across multiple industries. I am privileged to represent FindLaw, the industry leader in legal online marketing. I specialize in leveraging FindLaw’s comprehensive suite of attorney web development tools to generate more and better leads for my clients. My clients appreciate working with me because they know I am there for them and not myself. I take the time to listen and learn all about their practice, areas of specialty, challenges, and goals, so I can customize the most beneficial and cost-efficient solution to effectively address their needs. If you are looking for a long-term partner who is committed to your success, I welcome the opportunity to earn your trust. Contact me to schedule a free consultation.

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5 Things you Need to Know About Your Next Potential Client

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Local experts. Personalized service.

FindLaw has specialists who live within the local online marketplaces in Peoria and Joliet, Illinois. They are in-touch with the markets here, and they know what is working and what is not working to drive more profitable cases to area law firms. Our specialists are not only local experts, they also know internet marketing in general, and how to effectively utilize FindLaw’s market-leading integrated legal web development tools to make law firms grow and prosper. FindLaw has a long history of success within the legal industry. Attorney web marketing is all we do, and we have helped thousands of clients throughout the nation achieve better results through digital marketing.

Lawyer Marketing Insights

A row of law books, representing all of the studies you devoted to earning your law degree.
Four wooden blocks. The first two – letters F and A – sit on a table. The last two are held in the air by a hand hovering between ending in letters K and E to spell FAKE, or C and T to spell FACT.
Female lawyer using a search engine on a laptop while holding a cell phone.
Bononi Law Group LLP The One Bill We Don't Mind Paying! Michael J. Bononi FindLaw Customer Since 2004


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Chris in his own words:

What drives me is doing something that someone says is “difficult”. I like to prove statistics wrong by overcoming adversity without complaining or making excuses.

If you are looking for better leads, more leads, and the ability to see a strong return on investment, then FindLaw has the solution!

Chicago and Central Illinois Legal Marketing Solutions

From Chicagoland down to Central Illinois, there is a diverse mix of urban, suburban, and rural areas. In the city and suburbs, it is highly competitive, with a lot of big-dollar firms that spend significant amounts of money on attorney advertising. The rural areas are also competitive, but firms in these areas tend to have more unique needs. To be successful with your marketing strategies, you need an in-depth understanding of the local communities, and you need to employ creative approaches to gain a competitive edge in your marketplace.

FindLaw has helped countless firms in the Chicago area and throughout Illinois to grow their practices through cutting-edge digital marketing solutions. We work exclusively with legal professionals, and we stay continually on top of all the latest developments, so we can help our clients to continually grow and prosper.

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