Hilary Palombo FindLaw

Today’s web marketplace is growing more complicated. Consumers are more mobile and social, and many no longer use traditional search engines.
Talk with your local expert
To compete online today, you need more than just a professional website and search engine optimization (SEO) strategy. These are still important elements, but they are pieces of an increasingly complex puzzle. Much of your target audience is in other places on the web, and to reach them, you need a multi-pronged approach that meets them where they are, engages them, and leads them to your doors. And that’s where FindLaw’s expertise can pay big dividends.

Talk to a local expert

Hilary Palombo

Buffalo NY Lawyer Marketing Strategist

716-545-0667 |

My name is Hilary Palombo and I’m your FindLaw legal marketing expert for Buffalo, Pittsford, Rochester, Jamestown, Canandaigua, Hamburg, Elmira, Batavia, Tonawanda, surrounding Upstate New York communities, and parts of Eastern Pennsylvania. I hold dual degrees in management and marketing, and I have worked with legal professionals for over 15 years. I started working with a law firm in 2002, and over the past decade, I have been helping attorneys and other professional service providers grow their sales and establish their brands within the marketplace. I have a strong passion for sales and marketing, and I work tirelessly to help law firms achieve greater success. Clients enjoy working with me because of my extensive marketing knowledge, and the fact that I never “sell” them something they do not need. I work closely with my clients throughout the marketing process, and my only focus is to maximize ROI within their niche practice. I am also highly responsive to my clients’ needs, and I thrive on working through challenges that may arise and developing a win/win solution. If you are looking for a partner who is committed to achieving your marketing goals, contact me to schedule a complimentary consultation.

Schedule a consultation

Does Your Brand Have Bandwidth?

View Webcast

Local experts. Personalized service.

FindLaw’s extensive local expertise is one of the areas in which we stand out from other marketing companies in the legal space. We have specialists on the ground in the Buffalo area that work daily within the Upstate New York markets. We are in-touch with what is happening within the local communities here, and we know what works and what doesn’t work (from a marketing perspective) to drive more and better cases for attorneys and law practices in the region. Being local to the area, our specialists are also able to provide individualized service and support to our clients. We hold in-person meetings on a regular basis (as your schedule allows) to go over the results of your marketing campaign, and if you ever have questions or concerns, we are always just a phone call or email away. FindLaw has a successful track record within the legal industry. Law firm marketing is all we do, and we know what it takes to help your firm become more successful within your local online marketplace.

Lawyer Marketing Insights

Legal Marketing Scorecard
Tauzin & Lorio Attorneys at Law More and more people are looking for attorneys on the internet. Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/


How Strong Is Your Law Firm's Marketing?


Analyzing Your Site…

By clicking “Audit Your Site”, I agree that FindLaw may send marketing messages to the email address I provided.

Hilary, in her own words.

In my initial consultation, I want to find out as much about the firm as possible. I cannot do my job successfully unless I know where the firm has been, where they are currently, and where they want to go. Perhaps their current messaging does not fit with the firm of today and the vision of the firm in the future.


I am driven by helping people…helping people be the best version of themselves. I want to help people set and reach their goals…While the attorney is practicing law and consulting with clients, FindLaw, Super Lawyers, and myself can assist in managing the firm’s online presence and helping them gain more and better leads, so they can continue to follow their passion for the law.


FindLaw is the largest legal directory in the world with over 10 million monthly visitors. FindLaw works exclusively with attorneys. While a small marketing business may promise you the world for website performance, FindLaw has been creating, developing, and optimizing websites for the last 20+ years. We host thousands of websites, and we know what it takes to build a website that is appealing to the legal consumer, and that can push the buyer forward to connect with the law firm. This connection piece is truly where ROI exists, and where I work to position all of my clients.

Buffalo Integrated Law Firm Marketing Plans

The markets in Upstate New York are a good mix of medium-sized metro areas, smaller towns and rural communities. In cities like Buffalo and Rochester, there is high competition, particularly within common practice areas like criminal, personal injury and family law. In the smaller communities, the competition is less and there tend to be unique local dynamics that require a more specialized strategy. To be competitive here, you need an in-depth understanding of the local communities, and what drives legal consumers in this region to take action.

FindLaw has served the legal markets in Upstate NY for decades. Our integrated lawyer marketing solutions are flexible and customizable around the needs of each client we serve. Our award-winning law firm websites come with a premium design and quality content developed by legal experts. Our responsive legal web options allow consumers in the emerging mobile market to easily connect with your firm. Our high-traffic attorney directories have the potential to quickly drive targeted leads to your firm, and our advanced online traffic conversion strategies turn more web visitors into paying clients. These and countless other integrated solutions work synergistically to position law firms to grow and flourish – even within the most challenging markets.

Helpful Links and Resources

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.


Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.