Buffalo Legal Marketing

In my initial consultation, I want to find out as much about the firm as possible. I cannot do my job successfully unless I know where the firm has been, where they are currently, and where they want to go. Perhaps their current messaging does not fit with the firm of today and the vision of the firm in the future.

My name is Hilary Palombo and I’m your FindLaw legal marketing expert for Buffalo, Pittsford, Rochester, Jamestown, Canandaigua, Hamburg, Elmira, Batavia, Tonawanda, surrounding Upstate New York communities, and parts of Northwest Pennsylvania. I hold dual degrees in management and marketing, and I have worked with legal professionals for over 15 years. I started working with a law firm in 2002, and over the past decade, I have been helping attorneys and other professional service providers grow their sales and establish their brands within the marketplace. I am highly responsive to my clients’ needs, and I thrive on working through challenges that may arise and developing a win/win solution. If you are looking for a partner who is committed to achieving your marketing goals, contact me to schedule a complimentary consultation.

"I am driven by helping people...helping people be the best version of themselves. I want to help people set and reach their goals…While the attorney is practicing law and consulting with clients, FindLaw, Super Lawyers, and myself can assist in managing the firm's online presence and helping them gain more and better leads, so they can continue to follow their passion for the law."

Hilary Palombo

Buffalo NY Lawyer Marketing Strategist

Law Firm Growth Solutions

attract potential clients
Attract Potential Clients
Consumer begins searching for options to resolve a legal issue.

services to engage prospects
Engage Prospects
Consumer engages with online resources to evaluate firm.

Connect with prospect
Connect to Clients
Consumer commits to a firm based on research and engagement.

Awards & Recognition

The Legal Standard Of Excellence.

FindLaw is the proud recipient of six 2020 WebAwards, the standards-defining competition that sets industry benchmarks for the best websites.

IAC award

FindLaw is proud to have won two Platinum Hermes Creative Awards and six Gold Hermes Creative Awards in 2020. Hermes Creative Award is one of the oldest creative competitions in the world.

Learn About Marketing Your Firm

Pay-Per-Click: Advertising Strategies for Law Firms

  • The essential PPC strategies every lawyer should know
  • How to optimize your program for maximum results
  • How to know when it’s time to choose a campaign partner

Connecting The Dots: Legal Consumers, Mobile Apps and Your Law Firm

  • Which mobile map apps matter most
  • How to position your law firm on social media and YouTube
  • The importance of “micro-moments” in the mobile experience

Legal Marketing ScoreCard

  • Over 40 “white hat” SEO checks
  • Scores in 5 key areas: Search, Mobile, Conversion, Speed and Audience.
  • Does your law firms marketing make the grade?

Tauzin & Lorio Attorneys at Law

More and more people are looking for attorneys on the internet. Kevin P. Tauzin FindLaw Customer Since 2009 View Website

Hilary, in her own words.

FindLaw is the largest legal directory in the world with over 10 million monthly visitors. FindLaw works exclusively with attorneys. While a small marketing business may promise you the world for website performance, FindLaw has been creating, developing, and optimizing websites for the last 20+ years. We host thousands of websites, and we know what it takes to build a website that is appealing to the legal consumer, and that can push the buyer forward to connect with the law firm. This connection piece is truly where ROI exists, and where I work to position all of my clients.

I have a strong passion for sales and marketing, and I work tirelessly to help law firms achieve greater success. Clients enjoy working with me because of my extensive marketing knowledge, and the fact that I never “sell” them something they do not need. I work closely with my clients throughout the marketing process, and my only focus is to maximize ROI within their niche practice.

Buffalo Integrated Law Firm Marketing Plans

The markets in Upstate New York are a good mix of medium-sized metro areas, smaller towns and rural communities. In cities like Buffalo and Rochester, there is high competition, particularly within common practice areas like criminal, personal injury and family law. In the smaller communities, the competition is less and there tend to be unique local dynamics that require a more specialized strategy. To be competitive here, you need an in-depth understanding of the local communities, and what drives legal consumers in this region to take action.

FindLaw has served the legal markets in Upstate NY for decades. Our integrated lawyer marketing solutions are flexible and customizable around the needs of each client we serve. Our award-winning law firm websites come with a premium design and quality content developed by legal experts. Our responsive legal web options allow consumers in the emerging mobile market to easily connect with your firm. Our high-traffic attorney directories have the potential to quickly drive targeted leads to your firm, and our advanced online traffic conversion strategies turn more web visitors into paying clients. These and countless other integrated solutions work synergistically to position law firms to grow and flourish – even within the most challenging markets.

Helpful Links and Resources

 You practice law.
Let us handle the marketing.

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.


Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.