Dan Konno FindLaw

The digital landscape is rapidly changing. In today’s increasingly complex marketplace, a website is no longer enough to compete effectively.
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A professional law firm website is still essential – it is your digital “calling card.” But your website is now just one of several potential pathways to your virtual office doors. Online legal consumers are spending a lot more of their time watching YouTube videos and interacting on well-known social media platforms such as Facebook and Twitter. This means large numbers of consumers are bypassing traditional search engines altogether, and finding solutions to their needs in other ways. To address these changes and reach targeted prospects, you need a multi-pronged strategy that makes you omnipresent – so you can reach more of your target audience. But how do you put together such a strategy and focus on practicing law at the same time? That’s where FindLaw comes in.

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Dan Konno

Philadelphia Lawyer Marketing Expert

215-620-5823 |

I’m Dan Konno, and I’m now in my second decade helping the owners of small businesses improve their existing processes and develop new ones, so their enterprises can grow and flourish. My educational background is in marketing, and that combined with my lengthy track record of working with small businesses means I’m uniquely prepared to understand the risk and rewards of running your own shop. What I like about legal digital marketing is that there is no one technique that’s going to work for everyone. I’m proud to work for FindLaw because it has invested the time, energy, and resources into developing market-leading tools that are an exact fit for specific situations, geographic regions, and practice areas. When I meet with a new client for the first time, it’s important that I understand his or her goals. Success doesn’t look the same for everyone, and the better I understand what the finish line looks like, the better I can do my part to help you get there.

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Your law firm’s online presence in the new digital era: Fireside chat with Neil Patel

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Local specialists. Personalized service.

FindLaw has local specialists who know the ins and outs of the markets in the Philadelphia area. Our specialists work in these markets every day, and we have in-depth knowledge of what methods are most effective for producing optimal results for area law firms. Being local to the area, we also provide personalized face-to-face service for our clients, with in-person meetings on a regular basis to review the progress of your marketing campaign. Our specialists are also online marketing experts who know how to effectively utilize FindLaw’s cutting-edge integrated attorney marketing tools to give clients a competitive edge in their local marketplace. FindLaw has partnered with nearly 20,000 legal professionals throughout the country. We work exclusively with attorneys, and we know what it takes to make your practice more successful.

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Dan, in his own words.

My first consultation process is different because I am just there to help. I will go through what you are currently doing, and if you have something in place that is working very well, then I will not mess with that. However, I will come up with a solution that will compliment your current setup to maximize your profits in a way that makes you comfortable. Bottom line: I will develop the best possible solution based on your specific needs. If you decide not to go with me, you will at least learn some valuable information about the industry that can be applied to what you are already doing.

Success drives me, and I strive to be number one in my position. I am very competitive and want to beat anyone else who is in my current position, and this is what I want for my clients as well. As far as law firm marketing goes, in past years you would buy a big Yellow Pages ad and that was how you reached clients. Today, the market has changed dramatically. Virtually everyone looking for legal help these days is using the internet, whether it be their cellphone, tablet or computer. Without law firm marketing, firms would only bring in clients through word of mouth or referrals. Our job at FindLaw is to get your phones ringing through the most advanced form of integrated online marketing utilizing your website presence, SEO, social media outreach, and much more.

Clients should choose FindLaw because of the resources we can provide. Being a part of Thomson Reuters and our sister company WestLaw is a great advantage. FindLaw is the premier site for free legal information with more than 11 million visitors each month, and we have the largest online lawyer directory available. FindLaw’s digital marketing solutions bring a strong brand presence with award-winning website design, search engine optimization, internet advertising, online videos, attorney profiles social media management, and much more. We also offer 24/7/365 support to all clients.

Philadelphia Integrated Law Firm Web Marketing Solutions

The legal markets here in the Philadelphia metro area can be challenging and difficult to penetrate. Downtown Philly is highly competitive, with lots of lawyers and law firms, many of whom spend a fortune on attorney advertising. As you go further out into Delaware, Montgomery, Chester and Bucks Counties, the Mainline area and into towns like Media, it becomes less competitive, but it is still challenging to compete in common practice areas like personal injury, criminal and family law. In markets like these, it is more important than ever to have a strong digital presence. Billboards around town might establish your name, but it doesn’t give the client enough information to research their legal issue or your firm.

Consumers are becoming smarter and more educated, so it is vital for firms to be able to attract them, engage them within their site or directory listing, and finally connect with them through a phone call or email. FindLaw’s industry-best integrated law firm marketing programs provide the tools Philadelphia area attorneys need to build their practices. After a thorough assessment of the specific needs of your firm, our local experts integrate just the right mixture of our cutting-edge tools to address your needs, accomplish your goals, and maximize return on your marketing dollars. At FindLaw, we are continually adapting to shifts in the online marketplace, and we never stop working to keep our client’s several steps ahead of their competition.

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