Doug Lipford FindLaw
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Doug Lipford
Evansville Indiana Law Firm Internet Marketing
My name is Doug Lipford and I’m your FindLaw client development specialist for Indianapolis, Evansville, Bloomington, Terre Haute, and communities throughout central and southern Indiana. I also work within Bowling Green, Owensboro, Hopkinsville and communities throughout Western Kentucky. I began working in print and digital advertising in 2003, and I have worked with thousands of small to medium-sized businesses (including attorneys) to build online awareness, drive leads for significant growth, and maximize ROI. I was also a salon owner for 12 years, and as a prior small business owner, I understand the challenges legal professionals face trying to practice law, find new clients, and operate their practice all at the same time. With FindLaw’s comprehensive suite of market-leading integrated lawyer marketing solutions, we handle the marketing part, so you can focus on what you do best. My clients appreciate working with me because I am knowledgeable, professional, and I deliver a solution designed to fit their needs. I also follow up quickly with all their requests and inquiries. If you are looking for a digital marketing expert who knows the local digital landscape and is committed to your success, contact me for a free consultation.
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Local experts. Personalized service.
Our local experts live in your area and provide the highly personalized service our clients deserve. They have in-depth knowledge of central and southern Indiana markets, Western Kentucky, and how consumers in this area are searching for assistance from legal professionals. Our experts know what is working (and just as importantly, what is not working) to effectively connect you with consumers who are in need of your services. Our experts also understand online marketing in general, and how to apply FindLaw’s market-leading integrated legal web development solutions to help attorneys and law firms in Indiana and Kentucky grow and flourish. With an exclusive focus on lawyer web marketing and thousands of satisfied clients across the country, FindLaw has the tools, local expertise and proven track record to make your firm more successful online.
Lawyer Marketing Insights
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
Our Services:
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
Attract
Mobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
More and more people are looking for attorneys on the internet.Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/
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Doug, in her own words.
I am driven by results that work! When I provide a solution for a client, it is very rewarding to see it work and deliver strong results.
With millions of monthly visitors, Findlaw is one of the most highly-searched and trusted online legal resources. We are well-established and reputable among legal consumers, and consumers are far more likely to hire an attorney when they are connected to the firm from our site. This gives our clients a distinct online advantage that positions them to attract more (and better) clients.
Integrated Web Marketing Solutions for Law Firms in Indiana and Kentucky
Consumers in the Indiana and Kentucky regions are increasingly using the internet (and Google specifically) to find the legal services they need. FindLaw’s local specialists leverage their legal marketing expertise to help attorneys and law practices in the area capitalize on this shift. TV and print advertising are still very expensive, but they are becoming less important with each passing year.
FindLaw works closely with local legal professionals to educate them on these changes and help shift their attorney advertising budgets over to more effective forms of marketing that produce a greater return on investment. Examples include our award-winning lawyer websites, responsive mobile web designs, search engine optimization (SEO) for law firms, social media promotion, Legal Directory advertising, and several other integrated solutions.
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