Danya Lucchesi FindLaw

Digital marketing is becoming increasingly complex and a professional website is no longer enough to draw in clients online.
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It’s the nature of the modern information age. Online consumer behavior is shifting rapidly. Today, more than half of all internet connections are made through a tablet or smartphone, and a growing number of web users bypass traditional search engines altogether and seek out legal services in other ways. With so many new pathways to your virtual front door, you need a marketing strategy that engages legal consumers where they are. But how do attorneys find time to adjust to the complexities of today’s online marketplace and practice law at the same time? That’s where FindLaw’s expertise can help.

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Danya Lucchesi

Oakland Law Firm Marketing Expert

925-628-9105 |

My name is Danya Lucchesi and I am your FindLaw attorney marketing specialist for Oakland, Walnut Creek, and the surrounding California communities. I provide industry-leading integrated web marketing solutions in the Oakland area, designed to help your firm soar above the competition in today's highly competitive digital marketplace. My clients appreciate working with me because of my responsiveness and attention to their needs, and my willingness to go above and beyond to ensure that they are receiving maximum value from the solutions we provide. During the initial consultation, I take the time to listen and learn all about their practice (e.g., strengths, needs, business growth goals, etc.) so I can put together the right solution to fully address their needs and provide optimal return on their marketing dollars. If you are looking for a long-term partner who truly cares about growing your practice, I welcome the opportunity to earn your trust. Contact me to schedule a free consultation.

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5 Things you Need to Know About Your Next Potential Client

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Local strategists. Personalized service

FindLaw has local strategists in the East Bay area that know the ins and outs of the markets in Alameda County and Contra Costa County. Our strategists deliver personalized services to our clients with in-person meetings on a regular basis, and they continually monitor the latest developments in the local online marketplace; making adjustments when necessary to keep your marketing campaign on track toward meeting, and exceeding, your expectations. FindLaw works exclusively with attorneys and our proven track record is why legal professionals across the country have partnered with us to produce better results from their online marketing efforts.

Lawyer Marketing Insights

Four wooden blocks. The first two – letters F and A – sit on a table. The last two are held in the air by a hand hovering between ending in letters K and E to spell FAKE, or C and T to spell FACT.
Female lawyer using a search engine on a laptop while holding a cell phone.
Female attorney addressing an audience from a podium
Bononi Law Group LLP The One Bill We Don't Mind Paying! Michael J. Bononi FindLaw Customer Since 2004 http://www.bononilawgroup.com/

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Danya, in his own words.

Competition drives me, but I would honestly say my desire to help out local businesses is why I am in the position I am in. I want to be viewed as a “trusted advisor” for clients to use to help them succeed and reach their goals.

My perspective on law firm marketing is that it is a needed asset to any firm to attract customers today, and a necessary investment in their business. Law firms should choose FindLaw because we are the market leader in legal web development. We are the largest legal-specific directory and website provider for firms, with over 10 million views a month on findlaw.com. We bring over two decades of experience working exclusively with law firms, and we have tested, tweaked, and refined the process of bringing more and better leads to firms. The vast majority of the thousands of attorneys and law practices who have used our products and services have stayed with us, and this is the best testament to the results that we provide.

Integrated Internet Marketing for Attorneys in Oakland and East Bay

The local markets in Oakland, Walnut Creek, Alameda County and Contra Costa County California are highly competitive. Law firms here are competing with firms from San Francisco who spend a lot of money on legal advertising. This makes it very difficult to distinguish yourself within your local market and practice areas. Firms and clients in the Bay Area also tend to set the trend from a technology standpoint. To compete successfully in this area, you need a creative and adaptable approach, and a thorough understanding of the local area so you can identify hidden opportunities that can be used to your advantage.

FindLaw’s local experts work closely with area law firms to put them in a position to compete in their local markets. Our comprehensive suite of top integrated web marketing tools includes our award-winning legal web designs, responsive mobile website options, attorney pay per click (PPC) advertising, lawyer SEO, legal blogging, social media promotion, and many more. After a thorough analysis of your unique needs, we customize a plan that utilizes the right tools to help your firm grow and flourish online.

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