Step 3 of 3


Here’s the fun part. Choose how much you would like to grow your firm’s bottom line in the next 12 months. For results you can really use, try to set a goal that is aggressive, yet achievable. Be realistic.

Note that this number is your desired growth, not total revenue. If you want to add $50,000 to your bottom line next year, enter $50,000 here. Your results will tell you how many more leads you’re going to need to get there.

Finally, your lead conversion rate represents the percentage of potential clients that become paying clients. If you are not sure what rate of potential clients become paying clients, use your best guess.

Lead Conversion Rate is the percentage of people that reach out to your firm about a case (leads) who then become clients.

If 50 people reached out, and 5 become customers, your conversion rate is 10%.

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