The Website Problem Shared By Nearly Half Of Solo Attorneys
SOLO PRACTITIONER MARKETING TIPS
The ongoing issue solo attorneys share.
Part of being an effective attorney is zealously advocating for your client. And although you may be the most motivated, competent advocate in the market, no one will know that unless you actually have clients. Finding them is the hard part. According to the 2020 State of U.S. Small Law Firms Survey conducted by Thomson Reuters Legal Executive Institute, the number one challenge facing attorneys today is acquiring new client business.
Numbers speak. Are you listening?
of solo/small law firms are challenged with acquiring new client business
of those challenged with finding new clients are not addressing the issue
of solo attorneys have a website (2019 ABA Report)
of legal consumers consider just one attorney before making their selection
A recipe for disaster.
With so many law firms struggling to find new clients, it’s surprising to learn that in today’s digital world only 57 percent of solo attorneys have a website (2019 ABA Report). According to the 2019 Thomson Reuters Legal Consumer Report, 70 percent of legal consumers surveyed contacted or seriously considered just one attorney. So, while an influx of information has provided today’s clients with access to limitless options to address their legal issues, it’s still your job to get on their short list. And with no website that makes for an uphill battle.
The most common reasons solo attorneys dismiss the need for a website are:
- They don’t understand it and how it could help their practice
- It seems too expensive, complicated, time-consuming, etc.
- They’re “doing just fine without it” or they’ve “never needed one before”
Now we all know websites aren’t the only way to gain clients. You won’t hear me discrediting the value of old-fashioned networking and word of mouth referrals. But consider how much the internet has changed in the last 10 to 15 years: smartphones, tablets, Google, Facebook, Twitter, the slow death of newspapers, Amazon, etc. It’s a different world.
Time for a reality check.
The reality is legal consumers today judge the credibility of an attorney based on their website, reviews and overall digital presence, often researching attorneys online even after hearing about them offline. Opt out of a website, and your potential clients will notice its absence or just won’t find your firm altogether. Either way, you’ll be losing business, and probably lots of it.
To put it simply, Bill Gates said it best: “If your business is not on the internet, then your business will be out of business.”