VIDEO SOCIAL PRO
Social video that stands out.
Because until you grab their attention, they can’t see how extraordinary you are.
The math is simple.
214 million Americans are on Facebook.
500 million people are watching Facebook videos every day.
Users retain 95% of a message when they watch it on video.
Think about it.
Your ideal clients are already on Facebook. With social media’s ability to segment and target its user base, reaching out to potential legal consumers on Facebook is a no-brainer. By engaging in social video marketing, your firm is delivering the legal information consumers want, in the format they’ll respond to, on the platform they prefer.
How it works
These short, professional-quality animated videos cover the legal topics that resonate with your clients. It’s an informative brand-building effort centered around placing your firm’s name in the minds of future clients.
Let FindLaw do the heavy lifting. Just consult with us on the topic you want and the tone of your video. We’ll handle the rest.
FindLaw knows how to strategically promote your video to connect with your ideal audience – in their terms and on their turf. Establish your firm’s brand as someone who can be trusted.
Take a look
Check out these videos from other customers who have received great exposure and engagement from Video Social Pro.
Schedule a free demo
Meet with your FindLaw consultant to learn how Video Social Pro can help you attract and engage more of your ideal customers. Enter zip code to begin:
What if I'm not on Facebook?
No problem! If your law firm doesn’t already have a Facebook business page, we will create one for you with consistent branding that reflects your firm and your website.
Why use animated videos instead of traditional formats?
Trust us, we get it. An animated video probably isn’t how you see your law firm, but it is what consumers watch on Facebook. The goal is to give these legal consumers the content they will engage with and remember, and animated videos have a better chance of this than a more traditional law firm video.
Why are the videos only 15 seconds?
The attention span of people watching videos is extremely short, and that is why we only do 15 second videos. Video Social Pro quickly introduces a popular legal topic and does it in a way that hooks the viewer’s interest. We explain the issue and how you can help, mentioning your law firm’s name quickly and clearly while not overstaying your welcome.
How do you define success with these videos?
The goal of Video Social Pro is to drive brand awareness and engagement with your firm on social media. We measure success in two ways: by tracking the number of times your video is shown and the number of times your video is watched for least 10 seconds. A 10-second view is a higher standard than Facebook uses, but it’s the best way to track when a user has watched long enough to associate the video’s message with your firm’s brand.
Where and how are my videos going to be promoted?
Each video is created to speak to the kind of people your firm needs to reach to meet your goals. Every month, we pay to promote your videos to this specific audience on Facebook. This targeting allows us to drive maximum return on your investment – we focus in on your relevant audience and leave out the people who aren’t part of your strategy.
How do you create videos for law firms on Facebook?
The process is actually quite simple. First, a FindLaw specialist will consult with you to determine the type of content and legal issues you want to focus on. From there, we’ll handle the rest. We’ll research the legal topic and create a short video for you to review. Before anything is posted online, you’ll be able to approve the final version so that it reflects your expertise and your law firm’s brand.