Marketing:
A Brilliant Tax Write-Off

LEGAL MARKETING INSIGHTS

With 2016 winding down, successful law firms know this is the best time to make (tax deductible) investments in your business. Get inspired by our marketing ideas below to help you lower your taxable income this year.

Great Ideas for End of Year Marketing Investments

Investing now means you can reap the rewards from both tax savings this year and generating new business next year.

Reinvest in Branding

Your brand is one of your most valuable assets. It’s how you set yourself apart from the competition, how you establish your reputation, and how you create a niche for yourself in the legal market. Consider reinvesting in your brand by building your firm messaging, developing your firm’s image online and in marketing materials, and even improving your customer service.

Target New Markets

The New Year is a great time to go after new markets, whether it’s advertising existing services to new audiences or expanding into new practice areas.

Up Your SEO

Just being online isn’t enough. You need to make sure that people get to your website. Enter SEO, or search engine optimization. An SEO plan can help boost your position in search engines like Google and Bing (really, people use Bing!), helping you bring more eyes to your website and clients through the door.

Attract More Clients

Whether you’re looking to expand into new practice areas, grow your client roster or simply get the phones ringing, pay-per-click ads can help. You can target ads to customers in certain countries, regions or cities – or within a set distance from your firm. Your business gets found by people on search engines precisely when they’re searching for the things that you offer.

Go Social

Connect where your clients are. In today’s market, legal consumers turn more and more often to social media for product and service recommendations, and to verify the businesses they’re considering. It’s an incredibly effective means of building trust and developing your brand.

Focus on Conversion

Legal consumers act fast. If they can’t connect with your firm when they’re ready, they’ll move on to someone else. Make it easy for your next client to contact your firm, whether you’re actually available or not. With Web Chat or a call answering service – you never have to worry about missing another client.

While it’s tempting to make as many business deductions as possible in order to minimize your tax obligations, making invalid deductions can lead to problems. The business deductions listed above are to provide some guidance, but it’s important to stop and check carefully before you deduct.

If you’re interested in saving some tax dollars make sure you talk with an experienced legal marketing provider. It’s important to choose a team that understands your firm’s specific growth goals and has a track record for success, especially if you’re making a considerable investment. Choose wisely and not only will the marketing write-off help you pay less in taxes, it will also help you grow your practice — generating new and better clients next year and beyond.

Need help generating new business?

Our legal marketing experts are always available to lend a hand. Request your free 2017 Growth Kit, which includes:

2017 Wall Calendar

Featuring helpful legal consumer insights to gain more and better clients

Consumer Insights Guide

Successful firms know the pain points that drive their customer’s behavior. Hint: It’s not as a result of fancy mind reading

Marketing Analysis

Let our experts give you customized marketing insights based on your firm’s goals

Request your 2017 Growth Kit now!

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