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There’s a lot of information available about millennials ranging from stereotypes to hard facts.
Regardless, the size and age of this demographic makes it hard for law firms to ignore. But millennials are very different from previous generations in how they research and ultimately hire an attorney.
In this report you’ll find research on how millennials:
- Prefer to bypass websites in favor of social media and blogs
- Place a lot of trust in online reviews
- Gravitate toward DIY legal options
So it’s time to look past how millennials are represented in current culture and plan a digital marketing strategy that caters to their unique habits. FindLaw’s report, Reaching a New Generation: Tailoring Your Marketing to Millennial Consumers, cuts through the noise to give you actionable intel on the new legal consumer.
*Terms and Conditions – Free CLE: Free CLE offer ends 4/30/2017. Download FindLaw’s report, Reaching a New Generation: Tailoring Your Marketing to Millennial Consumers, to receive a promotional code via email, valid for one complimentary CLE program of your choice from West LegalEdcenter. The promotion code may be used once and expires after 30 days. Once enrolled in a program, you will have access to it for 180 days. CLE accreditation varies by program. Please check program details for the program’s accreditation in your jurisdiction(s). Terms are subject to change. No purchase necessary. Offer valid only in the U.S.
**Terms and Conditions – Up to 50% Off a FindLaw.com Premium Profile: Receive up to 50% off retail list price on a FindLaw Premium Firm & Attorney Profile with qualifying directory TopSpot/Spotlight/Skylight or FirmSite purchase. Offer valid on 12, 24, or 36-month contracts only. Additional restrictions and terms may apply. Terms are subject to change. Offer subject to availability. Valid only in the U.S. Discount cannot be applied to previous orders or orders for other FindLaw, LawInfo and/or Super Lawyers services. Valid for new FindLaw customers only. Offer expires 4/30/2017.