Solo Practitioner’s Website Checklist – Is Your Site Up To Par?
SOLO PRACTITIONER MARKETING TIPS
We get it: You went to school to be a lawyer, not a web designer. But your website is not a set-it-and-forget-it tool. That’s precisely why we created this handy checklist. Think of it as a cheat sheet you can use to evaluate your site and ensure it includes the modern features that should be a part of even the most basic solo firm websites. Because anything less than a clear, organized and up-to-date site may cause your potential clients to click the “back” button and move on to the attorney down the street.
THE SOLO PRACTITIONER’S WEBSITE CHECKLIST
Is your website mobile-friendly?
This may be the most important question to ask about your website. The number of legal consumers who use mobile searches is at an all time high.
Are your images up to date?
If the pictures on your website look dated or unprofessional, consumers may think the same about you.
Is the content digestible?
Readers don’t spend much time reading long, winding paragraphs. Stick to the basics and break up the text to make it easier to read.
Attorney Profile Page
Do you have a professional headshot?
Spending a little money on professional headshots will give credence to your own professionalism. Consumers want to see who they are contacting, and a well made photo will speak volumes to them.
Are you speaking to your customer?
Potential customers want to know how you can help them in a vulnerable time. Make sure your attorney bio speaks to their needs and not just to your resume.
Is your phone number above the fold?
You want consumers picking up the phone and dialing your number. Placing that number in a prominent position above the fold makes your contact information easy to find.
Is there a contact form?
Many prospects like to fill out a form and have you call them back. It eases some of the pressure of calling an attorney and makes them feel more comfortable.
Is all your vital information included?
Your name, phone number and email address should be featured prominently on the page. If you have an office, put the address just below the contact information.
Are there links to your social media profiles?
Consumers use social media to get to know you on a personal level, helping them make the decision to contact you.
Decision Support Add-ons
Do you have a chat feature?
Online chat is becoming more popular in all industries, including legal. Adding a chat feature to your site gives consumers the opportunity to speak with someone immediately.
Do you have a publicity page?
There’s no better way for a consumer to know more about you than through the words of others. List any news articles or publications that feature you so consumers can hear an outside perspective.
Are your third-party accolades on your site?
If you’ve been listed on third-party sites like Super Lawyers or LeadCounsel.org, add the badge to your site. The validation will help separate you from other attorneys.