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Law Firm Marketing Director uses FindLaw to gain online exposure with proven results

FIRM NAME: Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz
LOCATION: Houston, Texas
SIZE: Fourteen attorneys
PRACTICE AREA FOCUS: Personal injury

When it comes to managing the marketing responsibilities for Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz, Madison Kauffman’s day starts early and ends late. From overseeing social media to populating fresh website content to preparing for events her role as the firm’s marketing director continues to grow. But luckily for her, she doesn’t have to do it all on her own.

Along with that growth is the firm’s overarching goal of expanding its digital footprint and reinforcing their status as the preeminent personal injury law firm in a competitive marketplace.  Throughout the last 14 years, Abraham Watkins’ firm leadership, along with Madison have partnered with FindLaw to both heighten brand awareness and maximize their exposure throughout the state of Texas.

“Our relationship with FindLaw is extremely collaborative. The team knows us and knows our strategy,” Madison says. “Personally, I work really closely with the FindLaw team to stay on top of the latest trends, and we’re always looking for new ways to enhance our online presence.”

The law firm partners with FindLaw to manage their mobile-optimized website, pay-per-click advertising, targeted social media, social video, webchat and legal directory placements – which includes helpful reporting to quickly and easily measure their return on investment.

Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz

“Our relationship with FindLaw is extremely collaborative. Personally, I work closely with our FindLaw team to stay on top of the latest trends, and we’re always looking for new ways to enhance our online presence.”

Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz
Our relationship with FindLaw is extremely collaborative. Personally, I work closely with our FindLaw team to stay on top of the latest trends, and we’re always looking for new ways to enhance our online presence.

Madison Kauffman, Marketing Director

Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz

Through their partnership with FindLaw, Abraham Watkins has seen increased performance in nearly all areas, including traffic to the website, engagement on social media platforms and exposure to the brand. When it comes to social media, engagements on the firm’s accounts have more than doubled in the last year. In addition, visits to the firm’s website increased by 54% in the last year. And during this time period, brand exposure on social rose by 363%.

With confidence that the digital side of things are progressing smoothly and marketing ROI is consistently delivered to firm leaders, Madison can focus her efforts on other firm marketing initiatives. Abraham Watkins routinely hosts press conferences regarding cases attorneys at the firm are involved with. Madison coordinates these press conferences and works to assemble media so that there is news coverage of these lawsuits.

“The peace of mind knowing that our marketing efforts are carefully and consistently being communicated to the partners at the firm reinforces that we’re making the right decision,” Madison says. “Our FindLaw team has truly been the driving force in making those conversations comfortable as well as productive.”

The results

Engagements on the firm’s social media have more than doubled year-over-year.

%

Visits to the firm’s website increased by 54% in the last year.

During this time period, brand exposure on social rose by 363%.

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