What Lawyers Can Learn From Black Friday 2015
One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:
1. Plan ahead for opportunities. Simply by being aware of the season and current legal news, you can generate relevant content to leverage online. Pre-write seasonal blog posts all year long and publish them when the news, weather or business cycle justifies it.
This was sound advice, but sometimes publishing your content and getting it seen is easier said than done. If it’s been a year and you still aren’t getting the eyes you need on your blog, look into boosting your performance with our Social Promotion Service. It’s an effective mix of targeted content and social media advertising that gets your firm noticed.
2. Learn to love microphones. Reach out to reporters and explore other ways of becoming a news source. By sharing your expertise with content providers, you’ll help shape the story and gain a valuable boost in public awareness.
Not everyone is cut out to be a star, but if you haven’t incorporated video into your web marketing yet, it’s time to get on board. We recently outlined the three ingredients of a successful attorney video. So if you want to harness the power of this medium – over 100 Million hours of “how to” content in just four months – get a handle on what you’ll need to succeed.
3. Promote your affiliates. Are you on the board of a charity? Do you serve as an advisor for a pre-law group at a university? Organizations like these have their own promotional needs, so be sure to mention them when it’s appropriate.
Taking good care of your professional relationships is always a good idea. If you’re a little unsure how to get the most out of the relationships you’ve built in 2015, Super Lawyers has the perfect playbook for you. Leveraging Your Legal Accolades is available to download for free at SuperLawyers.com.
As was said last year, “drawing attention to your law firm has more to do with seeing opportunities than whipping your audience into a frenzy. You can tastefully promote yourself and your firm by simply being ready and aware of opportunities when they come knocking.”
It was sound advice in 2014, and it’s a great piece of your broader marketing strategy as we head toward 2016.