Webcast: Getting More Out of Legal Directories
As digital marketing matures, the number of advertising options continues to rise, leaving many attorneys confused. With so many opportunities, and so much at stake, choosing where to invest their marketing budget is challenging to say the least. But there is at least one easy option every attorney should take advantage of: online legal directories.
Legal directory listings are quick and easy to set up. Most go live the day you sign on. They also capture active attorney-seeking consumers. People search legal directories because they have a specific need and are looking for help.
But even among directories, there is an abundance of choice and questions that need answers. Which one best suits your firm’s needs? What should you put on your profile? What message do you want to convey to potential clients? Answering these questions can get tricky.
On Wednesday, September 28th join FindLaw for the webcast Getting More Out of Legal Directories. Our panelists will not only discuss the importance of legal directories, they will also cover the basics on how to position yourself and improve your profile.
The featured speakers will be:
- Javier Lavagnino – Javier oversees the LawInfo directory product lines and related online advertising initiatives at FindLaw. Javier earned his J.D. from the University of San Francisco School of Law and is a licensed member of the California bar.
- Benjamin Rifkin – Benjamin is a Senior Client Development Consultant who works with law firms to optimize their digital marketing strategies in the Denver metro area as well as western Nebraska.
The webcast will begin at 1 p.m. CT. Register here to learn how to get the most out of your legal directory listing!