Upcoming Webcast: Don’t Push Print Into the Margins
If you had the chance to increase your visibility to potential clients and referring attorneys all while differentiating your firm from the competition, would you pass it up? It may surprise you that print advertising can make that happen, but research shows it is a key ingredient in the marketing mix that should not be overlooked.
It’s important to reach clients through multiple channels now more than ever. Print advertising complements your online initiatives and helps you achieve an integrated marketing approach. In fact, Super Lawyers print advertisers receive an average of 2.5x more page views to their SuperLawyers.com attorney profile compared to those without print advertisements. (Source: 2015 Super Lawyers online profile analysis of print vs. non-print advertisers)
The point is, print has more power than most people think. Power to influence potential clients to take action. Power to demonstrate authority in your practice and power to help your firm stand out from the competition.
Want proof? Register for next week’s webcast, Law Firm Marketing: Don’t Push Print Into the Margins – hosted by Super Lawyers. This hour-long event on October 19th will show just how effective print can be when it’s used properly.