Tune in to FindLaw’s top 3 webcasts of the year

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  Fancy meeting you here: How targeted display advertising connects law firms and legal consumers at just the right moment

  From foundation to conversion: How a law firm website can thrive in your overall marketing mix

  What can you do improve your firm’s online reviews?


At FindLaw, we deliver what matters to you. Our law firm marketing experts are dedicated to helping you reach new professional heights with a variety of legal marketing resources. Among these resources are our highly informative webcasts that address the most relevant topics in today’s competitive legal market. 

The past twelve months have been heralded as a year of change for small law firms and solo attorneys. In our webcasts, our digital marketing professionals examine the ever-evolving legal landscape and offer strategies to help you meet both your business goals and your clients’ needs. In this post, we’ll summarize three of FindLaw’s most popular webcasts of 2023, all of which are available for on-demand viewing. 

Fancy meeting you here: How targeted display advertising connects law firms and legal consumers at just the right moment

In the vast sea of online content, capturing the attention of potential clients can seem like finding a needle in a haystack. But what if there was a way to reach your ideal audience at the precise moment they’re searching for legal services? Enter targeted display advertising, a game-changer in the legal marketing industry.  

In this webcast, product experts from FindLaw break down the connection between legal consumers and display advertising, referencing insights from Thomson Reuters’ 2023 U.S. Consumer Legal Needs Survey. By being aware of where consumers are and what they’re doing online, you can place your law firm’s message directly in front of prospective clients and accelerate their hiring decision. 

From foundation to conversion: How a law firm website can thrive in your overall marketing mix

Your law firm’s website serves as the cornerstone of your online presence. It’s the virtual gateway through which potential clients form their first impressions and decide whether to engage with your services. By crafting an effective website, you can seamlessly convert curious visitors into valuable leads while being a resource for those who need legal representation. 

Tune in to this webcast to hear FindLaw experts break down the strategic approach to properly presenting your firm online. You’ll learn about the key elements to integrate into your website’s content as well as the data that can inform your overall website strategy. If you still have questions afterwards, check out our follow-up blog post for some helpful answers.

What can you do to improve your firm’s online reviews?

Every lawyer knows positive reviews are influential in persuading potential clients to choose your firm over your competitors — and FindLaw experts want to help you grow your credibility. This webcast offers effective strategies for leveraging positive online reviews and stepping into the shoes of both consumers and attorneys when writing reviews. While it’s every attorney’s dream to always receive five-star reviews, it’s important to remember you can still find the silver lining in reviews of all kinds 

Powered by Thomson Reuters, FindLaw is your one-stop provider to market your law firm. Get started on elevating your firm’s digital strategy when you view our webcasts today.

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