3 Ways to Celebrate Love Your Lawyer Day
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year?
Love Your Lawyer Day was created back in 2001 by attorney Nader Anise to celebrate the valuable contributions made by attorneys in their communities. I’ve said it before, but this day is a unique opportunity for attorneys to highlight the ways they help their clients navigate the challenges of the legal system.
As a lawyer, you can take advantage of the goodwill expressed on Love Your Lawyer Day by thinking ahead and being ready. Here are three ways you can make the most of this year’s celebration.
Ask for reviews
Considering that 89% of legal consumers place an attorney’s reputation among the most important sources of attorney information, one of the best ways to celebrate Love Your Lawyer Day is to leverage client reviews. Asking for reviews doesn’t have to be difficult, but figuring out where to start can seem overwhelming at first.
So, how should you go about asking clients for reviews and who should you ask? Your best bet is to start with clients that you are reasonably certain had a satisfactory experience. While you can never be 100% sure what a client will say, you’re better off seeking reviews that you expect will be positive.
Once you’ve identified the clients that you’d like to ask for a review, be sure to consider timing. It is best to ask for feedback soon after the matter is complete so that your client can speak to all aspects of the experience. Additionally, this will give you the opportunity to uncover any potential issues with enough time to address them in a timely manner.
That brings us to how you should ask for a review. You could start by sending an email to your client or link to a survey. The most important thing to remember when crafting this request is to personalize the correspondence as much as possible to reinforce the personal connection to your clients.
Where should you share your client reviews? Clients can review your services on a number of platforms. You could ask for online reviews in the form of Google reviews, social media reviews (such as Facebook), or even testimonials to be included on your website. Consider your digital marketing strategy and tailor your requests to compliment those platforms that will deliver the highest impact. For example, a delighted client who raves about you on Nextdoor.com is nice, but its reach is extremely limited. Your law firm will likely benefit more from establishing or expanding a pool of reviews on your Google My Business listing.
Finally, while we all want nothing but glowing reviews, odds are that you will have to deal with a handful of critical responses. Asking for reviews can uncover areas for improvement in your practice as well as give you an opportunity to address client concerns before they spiral into more serious matters. Be sure to address all negative reviews in a calm and professional manner and discuss the specifics with your client offline. Prospective clients will see this and take note that you are taking the time to address your client’s concerns, which will leave a much better impression than simply ignoring the feedback.
Find ways to give back
Beyond the basic benefits to your community, philanthropy in general can be a great way to build goodwill among your current and future clients. On Love Your Lawyer Day, take time to enhance your firm’s reputation by seeking out opportunities that your firm is passionate about. Whether it is logging pro bono hours with a worthy cause or participating in local volunteer activities, getting out in the community is a great way to give back, network, and dispel myths of “greedy attorneys” so often portrayed in the media.
Take it a step further and incorporate your philanthropic activities into your firm’s marketing strategy by documenting your activity on social media. Sharing photos on your social channels can go a long way build your brand, engage your fans and inspire others to get involved. Don’t worry about seeming opportunistic. Today’s social media users are savvy. If your actions are coming from an honest place, they’ll know it.
Celebrate with FindLaw
Finally, be sure to join FindLaw as we celebrateyou! We’ll be showing attorneys some love with fantastic contests and giveaways. Sign-up now to get alerts and you’ll also receive early access to our very popular Love Your Lawyer T-Shirt Giveaway. Don’t miss out on the celebration!