The key elements of a FindLaw website
Last Updated: February 8, 2024
Have you ever been so underwhelmed by a company’s website that you executed a swift and final retreat? What triggered your response? Was the load-time painfully slow? Perhaps a wonky mobile site left you feeling less than impressed.
A law firm’s website is the first point of contact a potential client has with you, and their first impression could mean the difference between a new client or lost business.
Although maintaining a website is something that you can do yourself with the right tools, it’s often best left to the professionals. With 24 years of experience designing firm websites, FindLaw has learned a thing or two about what works and what doesn’t. With that in mind, let’s take-a-look at the key elements you can expect from a law firm website built by FindLaw.
Your law firm website shows the brand you want to project
What personality do you want to convey to legal consumers? Are you the pitbull who will fight ferociously on your client’s behalf, or are you the empathetic attorney with a listening ear and a gentle approach? What is it that only your firm can provide to potential clients? This unique identity is at the core of your brand. It’s how potential clients will come to know you, even before real contact is made.
That said, maintaining consistent visuals and messaging across all digital platforms is crucial to driving your brand home. At FindLaw, we have this down to a science. We know how to target audiences with specific legal needs and understand how to build a relationship with them on your behalf through your firm’s unique branding, long before they sign on as a client.
Your law firm website supports user engagement and interaction
A crucial aspect that can significantly elevate a law firm’s website is the focus on enhancing user engagement and interaction. In today’s digital landscape, it’s not enough for a website to merely present information; it must actively engage visitors and encourage them to interact with the content. This section explores strategies and features that can boost user engagement on your law firm’s website, turning passive visitors into active participants and potential clients.
Interactive Elements: Incorporating interactive elements such as live chat support, interactive FAQs, and virtual consultations can significantly enhance the user experience. Live chat support offers immediate assistance, making potential clients feel valued and heard from the first moment they visit your site. Interactive FAQs provide answers to common legal questions in an engaging format, while virtual consultations offer a convenient way for clients to connect with your firm directly from the website.
Customized User Journeys: Tailoring the user experience based on visitor behavior or specific legal needs can lead to higher engagement rates. Implementing dynamic content that changes based on the user’s past interactions with your site or their search queries can make the experience more relevant and engaging. For instance, if a visitor has been exploring content related to family law, your website can highlight related articles, testimonials, or attorneys specializing in that area.
Content Personalization: Personalizing content based on user preferences or demographics can make your website more engaging. This could involve displaying personalized messages or content suggestions based on the time of day, the user’s location, or their browsing history on your site. Personalization makes users feel understood and supported, increasing the likelihood of them reaching out to your firm.
Engagement Metrics and Feedback Loops: Implement tools to measure user engagement, such as time spent on page, bounce rates, and interaction with calls-to-action. Use this data to refine and improve the user experience continually. Additionally, incorporating feedback loops through surveys or feedback forms can provide direct insights from users about what they find valuable or areas where the site could improve.
By focusing on enhancing user engagement and interaction, your law firm’s website can become more than just a digital brochure; it can be a dynamic platform that fosters connections, builds trust, and supports your firm’s growth objectives. This proactive approach to website design and content strategy ensures that your site remains effective and competitive in the ever-evolving digital landscape.
Your law firm website is mobile-friendly
Remember that wonky mobile site mentioned above? We’ve all visited sites that exhibit this problem to some degree – hero images hogging all the real estate and elements shifting as you zoom in to read impossibly small text. Studies show that more than 60% of U.S. Google visitors use a mobile device to search. It’s vital, therefore, that your site functions properly in a mobile environment.
Our experts use responsive design to help ensure mobile compatibility. Responsive design adjusts to all screens, so your site will look great on a desktop, tablet, and mobile device. Immediately upon landing on your site, visitors will be met with your firm’s name, strong calls to action, and a quick way to connect with your firm, which is imperative, considering you have only seconds to grab their attention.
Your law firm website is optimized for search engines
Let’s face it; there’s no point having a top-notch website if legal consumers can’t find you. Although an invisible element, search engine optimization built into the design of your site is crucial to your firm’s growth. It affords you greater visibility and props you up to a higher position in the search engine results page, giving you a head up on your competition.
But SEO isn’t nearly as effective unless combined with unique and relevant content. After all, great content is the cornerstone of an effective SEO strategy. That said, we’ll use this better-together approach to increase your firm’s visibility and narrow the results to target your ideal client base.
Your law firm website loads quickly
Load time is critical to your website’s success. Typically, a visitor will wait no more than three seconds for your site to load before moving on to the next prospect. A slow loading site could mean lower page ranking on search engines and lost business for your firm.
We understand that potential clients turn to the internet because they need your help. Therefore, we take great pains to improve load times to make visitors’ experiences easy, seamless, and stress-free.
FindLaw tracks performance
Once you have a professionally-designed firm site, how do you know it’s helping further your firm’s goals? Do you know how many people visit your site and what pages and content they view? Flying blind is not a viable option for success. Tracking is the only way to find out what’s working and what isn’t, and it’s easier than ever in today’s digital environment.
At FindLaw, we understand the importance of tracking and using data to make the right decisions for your firm. Additionally, we’ll set up proactive alerts that let us know when something isn’t working anymore; as in the case of dead links from a site page that was recently deleted.
With a well-executed website, visitors will be less prone to click the back button, and more apt to turn to your firm’s help for their legal needs.
Many ingredients go into a successful FindLaw law firm website. Contact us to discuss how we can improve your online presence to attract new clients for your firm.