The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How to stay on top of legal marketing trends
Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?
You can’t go at it alone: Building business development allies within your firm
There are five ways to encourage business development participation and buy-in from the attorneys at your firm.
Getting to the bottom of Hispanic clients’ unique legal needs (part 2)
Lawyers must be aware of reasons for Hispanic clients' preferences in order to refine their approach.
Getting to the bottom of Hispanic clients’ unique legal needs (part 1)
Small law firms have need to understand the reasons for Hispanic clients' needs and preferences, so that they can approach them with empathy and respect.
How attorneys can use awards to market themselves
One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.
How to set up your law firm’s Google My Business page
By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
How the legal needs of small businesses change over time
Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.
3 reasons your firm needs a legal SEO and advertising manager
You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.
Serving small businesses: A deep well of opportunities
Small business owners have an endless supply of legal needs that small law firms can meet.
Trust signals: A sign of a solid legal hiring decision
Generally speaking, a trust signal is an indication that the online information a consumer is viewing is reliable and accurate.
The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part II
The results of this recent survey offer insightful information for law firms on how potential clients behave online and what they look for in attorneys.
The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part I
The 2021 Consumer Legal Needs Survey shows that clients move quickly and want their attorney to be responsive and attentive. But there is more to learn.