The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 29, 2018 | 4 min read

Preparing Your Law Firm for the Next Social Media Platform

Category: In The News
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

August 22, 2018 | 3 min read

How to Claim Your Google My Business Listing (And Why Every Law Firm Should Do It)

A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

August 8, 2018 | 3 min read

The Fresh Factor: Writing Evergreen Content for Your Law Firm’s Website

Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.

August 1, 2018 | 3 min read

5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys

Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…

July 25, 2018 | 4 min read

Social Video Through the Lens of a Cult Classic Film

Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?

July 18, 2018 | 4 min read

Why An Effective FAQ Page Matters

People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.

July 11, 2018 | 3 min read

The Evolution Of Video Marketing (And Why Your Law Firm Needs It)

Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.

July 4, 2018 | 3 min read

Law Client Intake Best Practices

Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

June 13, 2018 | 3 min read

Personal Injury Consumers and the Power of the Mobile Phone

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

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