The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 24, 2014 | 2 min read

The Number One Factor Legal Consumers Consider

The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.

July 17, 2014 | 2 min read

Social Media Use Among Legal Consumers

You already know that your reputation has a huge impact on your business, but what are you doing to manage that reputation? Obviously your actions and case history are significant drivers of this, but don’t overlook the importance of social media as a contributor as well. Are People Using Social Media to Find Attorneys?

| 2 min read

Five Ways to Pick up Your Practice by Picking Up the Phone

You’ve probably seen the articles: With everyone texting and emailing and otherwise digitally communicating, telephone communication is dying, at least for business purposes. But that’s simply not true in the legal world. The telephone is still far and away the most popular method of contacting an attorney: 74 percent of legal consumers choose to call…

July 16, 2014 | 1 min read

Podcast: Do Silver Bullets Exist with Digital Marketing?

What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…

July 11, 2014 | 2 min read

Getting People to Consider You When They’re Considering an Attorney

While what follows might not make much sense, according to recent research commissioned by FindLaw, it’s something that lawyers need to be aware of, and act upon: When considering an attorney, most consumers hold interpersonal and emotional factors just as highly as degrees and experience. This finding comes from FindLaw’s recently conducted…

July 9, 2014 | 2 min read

No Attorney Headshot? Don’t Give Up on Google Authorship

Last month I wrote about Google reducing the instances of people’s photos appearing in their search results. Now it seems the photos are gone for good. Google’s reason is they want a less cluttered and more consistent display across mobile and desktop devices. In other words, this: Becomes this: It’s another change to Google Authorship…

July 1, 2014 | 2 min read

Deciding on a Headline for Your Law Firm’s Website

As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.

June 27, 2014 | 2 min read

Being the leader is tough. We wouldn’t have it any other way.

Every so often, I read a blog post, tweet, or email from a competitor who has set their sights on FindLaw. What I read is usually speculative and nearly always incomplete. These attacks are usually an attempt to gain business at FindLaw’s expense, but I guess that’s the nature of being a market leader.

June 25, 2014 | 2 min read

What the McRib can Teach You about Marketing Your Law Firm

Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…

June 19, 2014 | 2 min read

What Not to Do With the Headline on Your Firm’s Site

Call it a title or slogan or headline. Whatever the term, the headline on the home page your law firm’s website is the most important piece of content you have to get a potential client engaged in what you have to say. There is no more prominently featured real estate on your site…

| 2 min read

Strategies for Marketing Your Law Firm to the DIY Crowd

A recent survey of legal consumers revealed that over half (55%) of respondents contacted a legal professional for assistance. While “over half” sounds good, there is still a large percentage who chose another path. As you look at their decisions, think about the opportunity for growth these individuals represent: • 20% handled the situation on…

June 13, 2014 | 2 min read

Less is More: 4 Tips to Attract Clients by Simplifying Their Choices

If your law firm’s website offers too many choices, chances are good that potential clients will make the one choice you don’t want them to make: going elsewhere. It may sound counterintuitive, but offering people too many options can confuse them and lead to them making no decision at all.

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