The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 14, 2014 | 2 min read

3 Benefits of Lead Generation for Your Law Firm

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Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 10, 2014 | 1 min read

New at FindLaw: Gym Liability Waivers and the NLRB Poster

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We continue our Friday round-up of what is newest, best and brightest at FindLaw.com. Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs: • Does Your Gym’s Liability Waiver Mean Squat?

January 9, 2014 | 2 min read

What Is Super Lawyers? And 3 Ways It Can Pay Off

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What is Super Lawyers? You may be familiar with the glossy print magazine with smiling attorneys on the cover, but that just scratches the surface of what Super Lawyers has to offer. At its core, Super Lawyers is a unique way to provide visibility to attorneys who exhibit excellence in practice.

January 8, 2014 | 2 min read

Still at FindLaw: The Best Tech and Small Firm Blogs

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How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

January 3, 2014 | 1 min read

New at FindLaw: Legal Resolutions

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Happy New Year! As 2014 begins, we continue our Friday round-up of what is newest, best and brightest at FindLaw.com. Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs:

January 2, 2014 | 1 min read

Webcast: Convert Site Visitors into Paying Clients

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It’s a common mistake. When trying to attract new clients, many attorneys focus on boosting their firm’s rank in search engine results. While page rank is important, it’s only the first step in bringing in new clients. Conversion – the process of turning site visitors into paying customers – is just as important.

October 10, 2013 | 2 min read

Four Elements of a Powerful Landing Page

Here’s a question to consider: Why does your law firm have a website? Because your clients expect it? Because Web search is now the main way that people find law firms? Or because a site is an essential component to your firm’s brand? Of course, the answer to all three questions is…

May 22, 2013 | 2 min read

Three Ways for Lawyers to Maximize the Power of LinkedIn

There seems to be a disconnect when it comes to using social media channels as legal marketing tools. Plenty of attorneys and law firms blog regularly. A growing number use Facebook, Twitter and even niche platforms. But some lawyers continue to view LinkedIn — the world’s largest...

June 11, 2012 | 2 min read

What is Web Chat and How Can It Help Your Law Firm?

When it comes to Internet marketing, attracting visitors to your law firm website is only part of the equation. The other, equally important elements are screening and converting those visitors into clients. And that can be a challenge. No matter how engaging your site’s content and design, you’re still at the mercy of…

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