The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 21, 2023 | 3 min read

Promoting your competitive advantage as a solo attorney

Some of the best strategies to help solo attorneys promote their competitive advantage. Follow these recommendations to build a steady stream of clients.

March 14, 2023 | 6 min read

Have questions about law firm websites? We have answers.

Expert answers to several questions about law firm websites and their integration into a marketing mix. Content based on a webcast hosted by Thomson Reuters.

March 8, 2023 | 6 min read

How solo firms can prioritize work-life balance and still remain profitable

A few tips for solo law firms and attorneys taken from a State of U.S. Small Law Firms Report from Thomson Reuters Institute.

February 15, 2023 | 4 min read

Four-part harmony: An integrated digital legal marketing plan for solos

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

January 31, 2023 | 3 min read

Marketing vs. business development for law firms (and why you should care)

What's the difference between business development vs. marketing? Definitions of both and why they matter to small law firms and solo attorneys.

January 24, 2023 | 4 min read

3 ways your small law firm can meet today’s legal consumer needs

A 2022 Thomson Reuters State of Small Law firms report reveals three priorities leaders mentioned.

December 27, 2022 | 3 min read

5 legal blog writing tips for your law firm

Five legal blog tips by seasoned legal marketing experts to ensure your content gets noticed by consumers and search engines.

December 7, 2022 | 3 min read

Super Lawyers website redesign improves navigation, highlights vetted attorneys

In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.

November 1, 2022 | 4 min read

Stop me if you’ve heard this one: For Love Your Lawyer Day, quick responses to lawyer jokes

To celebrate Love Your Lawyer Day, here are some clever (and factual) responses to common lawyer jokes.

October 17, 2022 | 3 min read

Is that a fact? Trivia for Love Your Lawyer Day

Here are some trivia facts about the legal profession in the United States to celebrate Love your Lawyer Day.

October 6, 2022 | 3 min read

What the pandemic taught small law firms about resilience in uncertain economic times 

The pandemic forced change upon small law firms, causing them to adapt with resilience. The firms that survived had an integrated marketing strategy.

September 6, 2022 | 3 min read

Social media for law firms: 4 tips to stay up-to-date

Social media marketing is an excellent way to promote your practice and your services, but it's best when it works as part of a larger marketing plan.

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