The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 1, 2021 | 3 min read

Out of office, not out of luck: How to keep your law firm running smoothly while you’re away

Taking some time off work is good for your well-being. These tools can keep your practice humming while your out-of-office notice is on.

August 24, 2021 | 3 min read

How attorneys can thrive in a hybrid work environment

There are a lot of good reasons for law firms to maintain what's being called a hybrid work environment.

August 17, 2021 | 4 min read

Considering paid social media? Here is where your law firm should start.

As a law firm, using paid social media can help bring in online traffic. To get the best results from this strategy, consider your target audience.

August 10, 2021 | 3 min read

Should you smile on your firm’s website?

To attract clients, law firms should include photos on their website. Smiling in these photos can help attorneys appear more approachable and genuine.

August 4, 2021 | 3 min read

Looking to reach new clients? One smaller firm’s pandemic success story

Along with FindLaw.com, Abogado.com has helped SSS&J both grow its Hispanic practice and gain new business across the entire state of New Jersey.

July 13, 2021 | 3 min read

How to stay on top of legal marketing trends

Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?

July 6, 2021 | 3 min read

You can’t go at it alone: Building business development allies within your firm

There are five ways to encourage business development participation and buy-in from the attorneys at your firm.

June 29, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 2)

Lawyers must be aware of reasons for Hispanic clients' preferences in order to refine their approach.

June 22, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 1)

Small law firms have need to understand the reasons for Hispanic clients' needs and preferences, so that they can approach them with empathy and respect.

June 15, 2021 | 4 min read

How attorneys can use awards to market themselves

One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.

June 8, 2021 | 4 min read

How to set up your law firm’s Google My Business page

By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.

June 1, 2021 | 3 min read

How the legal needs of small businesses change over time

Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.

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