The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 30, 2020 | 3 min read

What’s in a picture? Three tips for selecting images for your firm’s social media

During this uncertain time, it’s essential to post imagery on your social media channels that calms fears and evokes a sense of security.

April 23, 2020 | 4 min read

Branching out: Practice area pivots that make sense

Has business dipped at your small firm due to COVID-19? Learn more about how to determine if a practice area pivot makes sense.

April 15, 2020 | 3 min read

Back to basics: Stretching digital marketing dollars during COVID-19

While small law firms are being forced to make budget cuts, they still need to promote their services and offerings. Here are three effective and affordable marketing tactics.

April 8, 2020 | 3 min read

Help Where It’s Needed Most: Shifting Practice Areas In Response To COVID-19

In the midst of an impending economic downturn, what steps can attorneys take to strengthen firm operations and help legal consumers?

April 2, 2020 | 3 min read

Connecting with Legal Consumers Amid COVID-19

Learn more about how the COVID-19 crisis is affecting legal consumers and how attorneys can respond in appropriate and human ways.

March 25, 2020 | 3 min read

Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face

In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.

March 20, 2020 | 4 min read

Why Website Accessibility Should Matter to Your Law Firm

Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?

March 17, 2020 | 3 min read

The very real benefits of a virtual legal office

During these unprecedented times, attorneys need flexibility and may need to work remotely. Discover the benefits of working virtually.

March 12, 2020 | 3 min read

Balancing act: Mastering the business and practice of law

Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?

March 4, 2020 | 4 min read

Appealing to the next generation of clients

To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.

February 27, 2020 | 5 min read

Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers

As legal consumers continue to become savvier and change how they research and respond to legal issues, your firm needs to tailor and adjust your marketing tactics. Learn how.

February 19, 2020 | 3 min read

The Multi-Faceted Internet Journey of Spanish-Speaking Consumers

To be successful in reaching Spanish-speaking consumers online, a law firm’s marketing plan must be holistic and comprehensive. Learn more about how Spanish-speaking consumers behave online.

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