The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 19, 2014

Four Ways to Defend Your Firm’s Online Reputation

Your law firm’s reputation is like a sheriff’s badge. It’s a mark of your authority. It gives clients and prospects good reason to trust you and your knowledge of the law. But as many law firms are finding, it’s getting harder to make sure that outsiders aren’t tarnishing that badge.

Meta Descriptions – Enticing Searchers to Visit Your Site

Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…

February 14, 2014

Three Things to Know about Your Law Firm’s Website Visitors

Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?

February 12, 2014

Webcast: Defending Your Firm’s Online Reputation

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The Internet is a double-edged sword for attorneys. On one side, it’s a remarkably powerful channel for marketing your firm and its services. On the other, it’s a mostly unregulated world where anything can be posted, Tweeted or mentioned about you. It’s not difficult to imagine. A former client may have written a scathing review…

February 5, 2014

Webcast: Understanding the Psychology of Your Prospects

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These days, to be successful, a law firm needs to have an online presence, especially a website. But to truly benefit—and to avoid getting burned—you need to fully understand the basic needs of the prospects you’re trying to reach. Our next FindLaw webcast does just that. Think about your firm’s current website.

January 23, 2014

Answering Online Questions: What Attorneys Should Know

Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…

January 22, 2014

Three Things for Law Firms to Avoid on LinkedIn (and Two to Be Wary Of)

Lawyers love LinkedIn, and it’s not hard to see why. Of all the major social media platforms, LinkedIn’s focus on business gives it a suitable aura of professionalism. It offers multiple ways to share content and showcase law firm expertise. And it can be a robust networking tool — an eye-opening 98 percent of respondents…

January 17, 2014

Three Psychological Factors that Drive Website Success

A well-designed law firm website can function as the linchpin of your law firm’s marketing efforts. It allows you to make a first impression with potential clients. It conveys the essence of your firm’s unique brand. It’s the main way that most people find lawyers these days (particularly if it’s optimized for mobile search).

January 14, 2014

3 Benefits of Lead Generation for Your Law Firm

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Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 10, 2014

New at FindLaw: Gym Liability Waivers and the NLRB Poster

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We continue our Friday round-up of what is newest, best and brightest at FindLaw.com. Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs: • Does Your Gym’s Liability Waiver Mean Squat?

January 9, 2014

What Is Super Lawyers? And 3 Ways It Can Pay Off

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What is Super Lawyers? You may be familiar with the glossy print magazine with smiling attorneys on the cover, but that just scratches the surface of what Super Lawyers has to offer. At its core, Super Lawyers is a unique way to provide visibility to attorneys who exhibit excellence in practice.

January 8, 2014

Still at FindLaw: The Best Tech and Small Firm Blogs

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How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

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