The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 23, 2014

Answering Online Questions: What Attorneys Should Know

Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…

January 22, 2014

Three Things for Law Firms to Avoid on LinkedIn (and Two to Be Wary Of)

Lawyers love LinkedIn, and it’s not hard to see why. Of all the major social media platforms, LinkedIn’s focus on business gives it a suitable aura of professionalism. It offers multiple ways to share content and showcase law firm expertise. And it can be a robust networking tool — an eye-opening 98 percent of respondents…

January 17, 2014

Three Psychological Factors that Drive Website Success

A well-designed law firm website can function as the linchpin of your law firm’s marketing efforts. It allows you to make a first impression with potential clients. It conveys the essence of your firm’s unique brand. It’s the main way that most people find lawyers these days (particularly if it’s optimized for mobile search).

January 14, 2014

3 Benefits of Lead Generation for Your Law Firm

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Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 10, 2014

New at FindLaw: Gym Liability Waivers and the NLRB Poster

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We continue our Friday round-up of what is newest, best and brightest at FindLaw.com. Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs: • Does Your Gym’s Liability Waiver Mean Squat?

January 9, 2014

What Is Super Lawyers? And 3 Ways It Can Pay Off

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What is Super Lawyers? You may be familiar with the glossy print magazine with smiling attorneys on the cover, but that just scratches the surface of what Super Lawyers has to offer. At its core, Super Lawyers is a unique way to provide visibility to attorneys who exhibit excellence in practice.

January 8, 2014

Still at FindLaw: The Best Tech and Small Firm Blogs

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How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

January 3, 2014

New at FindLaw: Legal Resolutions

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Happy New Year! As 2014 begins, we continue our Friday round-up of what is newest, best and brightest at FindLaw.com. Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs:

January 2, 2014

Webcast: Convert Site Visitors into Paying Clients

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It’s a common mistake. When trying to attract new clients, many attorneys focus on boosting their firm’s rank in search engine results. While page rank is important, it’s only the first step in bringing in new clients. Conversion – the process of turning site visitors into paying customers – is just as important.

October 10, 2013

Four Elements of a Powerful Landing Page

Here’s a question to consider: Why does your law firm have a website? Because your clients expect it? Because Web search is now the main way that people find law firms? Or because a site is an essential component to your firm’s brand? Of course, the answer to all three questions is…

May 22, 2013

Three Ways for Lawyers to Maximize the Power of LinkedIn

There seems to be a disconnect when it comes to using social media channels as legal marketing tools. Plenty of attorneys and law firms blog regularly. A growing number use Facebook, Twitter and even niche platforms. But some lawyers continue to view LinkedIn — the world’s largest...

June 11, 2012

What is Web Chat and How Can It Help Your Law Firm?

When it comes to Internet marketing, attracting visitors to your law firm website is only part of the equation. The other, equally important elements are screening and converting those visitors into clients. And that can be a challenge. No matter how engaging your site’s content and design, you’re still at the mercy of…

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