The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 20, 2014

Learn how Consumers are Really Searching for Law Firms

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If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…

March 14, 2014

Potential Clients Will Ignore Your Ivy League Education

Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…

March 11, 2014

Don’t Let Your Firm Be Blinded by Marketing Myths

It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…

March 7, 2014

Seven Sins of Social Media Lawyers Shouldn’t Commit

Social media is no longer optional for lawyers. If you’re not using it to create awareness and position yourself as an authority, you might as well be using a typewriter and rotary phone. That’s how big the gap has become between social media users and “anti-social” lawyers — and it’s widening by the day.

One of FindLaw’s Own Goes Behind the Bench

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We’re excited that one of FindLaw’s employees has been selected to join a panel of judges in a first-of-its-kind contest for law students interested in pursuing a career in public service. Tanya Roth, editor and team lead for the FindLaw legal blog network, will serve as an expert judge for a new Public Interest Fellow

February 27, 2014

Four Ways to Design Your Law Firm’s Website Around Your Brand

You’re an attorney. You don’t sell cars or clothes or Coca-Cola — you provide a useful, needed service. Why should you worry about yourbrand? The word “brand” may make you think about projecting a flashy logo. However, a brand is about how you engage with potential clients and the feelings and responses it elicits.

Shakespeare was right about your law firm’s website

Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.

February 21, 2014

Is Your Law Firm Website Designed to Fail?

If you’re like most attorneys you’d probably say, “of course not.” But in most cases, that answer would be incorrect. Why? Because more law firm websites don’t address the psychological needs of the legal consumer. The result: Most of these websites generate far less business impact than they could.

February 19, 2014

Four Ways to Defend Your Firm’s Online Reputation

Your law firm’s reputation is like a sheriff’s badge. It’s a mark of your authority. It gives clients and prospects good reason to trust you and your knowledge of the law. But as many law firms are finding, it’s getting harder to make sure that outsiders aren’t tarnishing that badge.

Meta Descriptions – Enticing Searchers to Visit Your Site

Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…

February 14, 2014

Three Things to Know about Your Law Firm’s Website Visitors

Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?

February 12, 2014

Webcast: Defending Your Firm’s Online Reputation

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The Internet is a double-edged sword for attorneys. On one side, it’s a remarkably powerful channel for marketing your firm and its services. On the other, it’s a mostly unregulated world where anything can be posted, Tweeted or mentioned about you. It’s not difficult to imagine. A former client may have written a scathing review…

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