The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

May 16, 2014

Four Ways to Put Your Firm’s Best Face on Facebook

So you’ve made the effort to plunge your law firm into social media and started a Facebook business page. Now comes the hard part – posting and making it work. Social media can help you reach new clients and extend your influence in your community in powerful ways. Of all platforms, Facebook is the most…

Does Your Law Firm’s Website Pass the 5-Second Test?

In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…

May 15, 2014

Five Ways to Sink Your Law Firm’s Blogging Strategy

There’s a good reason why so many lawyers blog these days. In fact, there are numerous reasons why blogs have become an effective legal marketing tool. The more you blog, the easier you make it for potential clients to find you online. Awell-crafted post can also build your authority as a thought leader…

May 2, 2014

Four Tips for Reinvigorating Your Law Firm’s Social Media

Ladies and gentlemen of the legal profession, we need to talk about your law firm’s social media activity. Maybe your Facebook posts and tweets have gotten a little stale and repetitive. Maybe you haven’t posted anything for a while. Or when you do post, it’s about things you’ve seen elsewhere…

FindLaw Goes Pro Bono at the Opera

Category:
FindLaw left the legal marketing world for a night on the opera stage last month. In the Nerdery Overnight Website Challenge, our marketing experts built a brand new website for the Metropolitan Opera National Council Auditions Upper Midwest Region (MONCAUMR). We were just one of many organizations to donate time and expertise to assist local…

The Unexpected Impact of Display Ads on Search

Attorneys demand evidence and facts to make decisions and so do digital marketers. For the latter, one of the most attractive aspects of online advertising is that it can be measured. We can review impressions, clicks, ROI and others to determine which of our advertising tactics is performing best. Basing our analysis on the numbers…

April 25, 2014

Simple Ingredients for a Good Legal Blog Post

You’re a busy attorney. So why should you write a blog? There are more reasons than you think. A blog can bring traffic — notably, potential clients — to your website. A blog can also establish you as an expert. It could help make you a go-to person on a legal topic for journalists…

April 24, 2014

Telling Your Law Firm’s Story on a 3×5 Index Card

Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card

April 21, 2014

Three Methods for Moving Into Mobile

Smartphones and tablets have revolutionized and continue to revolutionize how we live and work. Indeed, chances are excellent that you have such a gizmo yourself, perhaps more than one. You might even be reading this on your own mobile device right now. These devices are becoming the technology of choice for more and more people…

April 18, 2014

TV and Your Website: Blending the Old and the New

Online marketing is an undeniably effective way to connect with new clients. A well-designed website, along with social media presences and regular blog posts, can help your firm get found. That’s particularly true in a time when more and more people are using the Internet to find and research potential attorneys.

How do Clients Find Your Firm? Survey Says…the Internet

Category: FindLaw News
Still need more proof that your law firm needs an online presence? Weigh the following evidence. FindLaw recently conducted a professional survey of 1,000 American consumers on their methods of searching for attorneys. So where do you think they’re most likely to look? You might think friends or word-of-mouth sources…

April 10, 2014

Six Things to Avoid on Your Law Firm’s Website

As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.
Free
COFFEE + COACHING
Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.