The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 25, 2014

Simple Ingredients for a Good Legal Blog Post

You’re a busy attorney. So why should you write a blog? There are more reasons than you think. A blog can bring traffic — notably, potential clients — to your website. A blog can also establish you as an expert. It could help make you a go-to person on a legal topic for journalists…

April 24, 2014

Telling Your Law Firm’s Story on a 3×5 Index Card

Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card

April 21, 2014

Three Methods for Moving Into Mobile

Smartphones and tablets have revolutionized and continue to revolutionize how we live and work. Indeed, chances are excellent that you have such a gizmo yourself, perhaps more than one. You might even be reading this on your own mobile device right now. These devices are becoming the technology of choice for more and more people…

April 18, 2014

TV and Your Website: Blending the Old and the New

Online marketing is an undeniably effective way to connect with new clients. A well-designed website, along with social media presences and regular blog posts, can help your firm get found. That’s particularly true in a time when more and more people are using the Internet to find and research potential attorneys.

How do Clients Find Your Firm? Survey Says…the Internet

Category: FindLaw News
Still need more proof that your law firm needs an online presence? Weigh the following evidence. FindLaw recently conducted a professional survey of 1,000 American consumers on their methods of searching for attorneys. So where do you think they’re most likely to look? You might think friends or word-of-mouth sources…

April 10, 2014

Six Things to Avoid on Your Law Firm’s Website

As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…

What Makes a Good Headshot for a Lawyer?

“I see a lot of attorney headshots out there. In some, the attorney looks stern. In others, he or she is softer, more approachable. Which is better?” It’s a very good question that we often receive here at FindLaw. Potential clients are more likely to contact your firm if you look as though they’d like…

March 28, 2014

3 Ways to Make Novelty Work for Your Law Firm’s Website

Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…

March 27, 2014

Is TV Dead? Not for Law Firms

“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…

March 20, 2014

How to Manage Your Firm’s Twitter Account in 7 Minutes a Day

Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…

Learn how Consumers are Really Searching for Law Firms

Category:
If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…

March 14, 2014

Potential Clients Will Ignore Your Ivy League Education

Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…

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