The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 15, 2014 | 2 min read

Website Analytics 102: Using Data to Strengthen Your Website

Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…

August 8, 2014 | 2 min read

Legal Consumers are Looking. Is Your Law Firm “The One”?

Are you doing all you can to make sure your law firm is irresistible to potential clients? Because when it comes to legal consumers, it seems that love at first sight really does exist. FindLaw’s 2014 U.S. Consumer Legal Needs Survey asked respondents how many attorneys they contacted or seriously considered before making a selection…

| 2 min read

Website Analytics 101: Four Basic Metrics for Attorneys to Monitor

You know (or should) that having a website is essential to your firm’s success. More and more consumers are looking to the web for attorneys and recommendations. And you know (or should) that keeping your website fresh and useful to consumers is crucial to attracting new business. But all that’s not enough…

August 1, 2014 | 2 min read

Rising above Duplicate Content: Tips for Attorneys

According to Google, as much as 30 percent of all content on the web can be considered duplicate content – a no-no in the world of online marketing. Of that 30 percent, the vast majority has nothing at all to do with plagiarism or lazy writing. It’s labeled “duplicate” because of the way…

| 1 min read

FindLaw and Google Legal Market Trends Infographic

The web is crucial for those seeking legal services. From the devices consumers are using to how they are searching online, this infographic from FindLaw and Google shows how today’s attorney-seekers are behaving.

| 2 min read

Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand

In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.

July 25, 2014 | 2 min read

Pay-Per-Click Strategies Part 1: Advertise Your Specialty, Not Your Firm

Pay-Per-Click (PPC) marketing is a complex and valuable tool that isn’t always understood properly. PPC ads are small links most often seen at the top and sides of a search engine results page. These ads have a very prominent visual position and often look like a “top hit” search result. With such desirable placement…

July 24, 2014 | 2 min read

The Number One Factor Legal Consumers Consider

The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.

July 17, 2014 | 2 min read

Social Media Use Among Legal Consumers

You already know that your reputation has a huge impact on your business, but what are you doing to manage that reputation? Obviously your actions and case history are significant drivers of this, but don’t overlook the importance of social media as a contributor as well. Are People Using Social Media to Find Attorneys?

| 2 min read

Five Ways to Pick up Your Practice by Picking Up the Phone

You’ve probably seen the articles: With everyone texting and emailing and otherwise digitally communicating, telephone communication is dying, at least for business purposes. But that’s simply not true in the legal world. The telephone is still far and away the most popular method of contacting an attorney: 74 percent of legal consumers choose to call…

July 16, 2014 | 1 min read

Podcast: Do Silver Bullets Exist with Digital Marketing?

What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…

July 11, 2014 | 2 min read

Getting People to Consider You When They’re Considering an Attorney

While what follows might not make much sense, according to recent research commissioned by FindLaw, it’s something that lawyers need to be aware of, and act upon: When considering an attorney, most consumers hold interpersonal and emotional factors just as highly as degrees and experience. This finding comes from FindLaw’s recently conducted…

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