The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Why Law Firms Need Cybersecurity
Think you’re safe from hackers? You might have Norton anti-virus protection on your firm’s computers. That’s a good thing. But don’t be lulled into believing Norton or any other digital protection means you can rest easy.
8 Tips For Attorneys Who Want To Look Great On Video
Does the camera love you or maybe another attorney you know? Some people seem to require no effort to shine either in real life or on screen. But the truth is, looking good in a video isn’t about being good-looking. It’s about playing to the strengths of the medium and not falling prey to its…
Why Law Firms Need Business Plans
Having a solid plan can mean the difference between success and failure. This is what you always dreamed of. After years of school and working for others, you’re striking out on your own. You’re starting your firm. It’s a big accomplishment. Congratulations. It’s also a big step. You’re now more than an attorney.
SuperLawyers.com Has a New Look and Feel
The go-to place for the latest information about the largest attorney rating service recently got a serious face lift. SuperLawyers.com, the longtime home for lawyers interested in everything from how to talk about Super Lawyers to a vast attorney referral network, is now optimized for any device.
PPC Success: What’s holding you back?
Putting aside the technical aspects of pay-per-click advertising (of which there are many) sometimes a successful campaign depends more on your perspective and approach rather than finding just the right terms. Our upcoming webcast delves specifically into this topic and will feature content experts from FindLaw and Google.
Taking Your Directory Advertising to the Next Level
The following is an excerpt from the free playbook, Legal Marketing 110: Getting More Out of Legal Directories. Once you list your firm online with whatever information a basic profile allows, you’ll have the opportunity to boost your listing by adding features. These “advanced” options can provide more opportunities for you…
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In Social Media, They’re Not All Going to be Home Runs
Ever feel like using social media to market your law firm is a no-win situation? Big, fun social campaigns generate plenty of attention for other companies, but your law firm can’t position itself as frivolous and maintain any credibility. Then again, boring posts that don’t get shares, likes or retweets don’t seem to…
9 Million Reasons to Choose the FindLaw Lawyer Directory
Which lawyer directory should I choose for my firm? You might expect us to say, “All of them” but the reality is, legal advertising isn’t that simple, and a shotgun approach isn’t exactly strategic. It’s true that the more listings you have, the more likely you are to be found.
Free Guide: Getting More Out of Legal Directories
Some law firms aren’t exactly fully-engaged in their marketing. They participate with minimal effort, doing no more than they must to simply stay afloat let alone grow. You’ve seen it before. Think back to the ol’ phone book. Nestled deep in each category, hidden among the ads and boxes, you could always count on…
Shopping for a PPC provider? Check these three boxes.
Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.
FindLaw Online Advertising Earns Google Recognition
Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…
Tapping Into The Power of Legal Directories
What were your first steps when you started promoting your law practice? Did you get your LinkedIn profile up to speed? Set up an account on GoogleMyBusiness? Maybe you built a Facebook business page. Those are all good places to stake your claim online. But did you remember to secure your listing…