The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Reaching the Hispanic Market for Legal Services: Four Tips
Category: Lawyer Marketing Insights
58.9 million people. That’s the US Census Bureau’s estimate for the number of Hispanic Americans in the United States as of mid-2017. Not only is there a large number of Spanish-speaking individuals already, Hispanics are now the fastest growing demographic in the U.S. By 2060, Hispanics are predicted to make up approximately one third of…
3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram
Category: Lawyer Marketing Insights
As the fastest growing network with the highest engagement rate, Instagram can assist you in reaching your target market and improving public perception for your firm.
The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You
Category: Lawyer Marketing Insights
You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn
Category: Lawyer Marketing Insights
With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.
FindLaw Q&A: The best way to ask for reviews
Category: FindLaw Solutions
One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.
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The Mobile Takeover: It’s time to think mobile first
Category: FindLaw Solutions
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.
Put Yourself Out There — Visually
Category: FindLaw Solutions
Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.
5 Tips Every Legal Marketer Should Know
Category: FindLaw Solutions
Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.
Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
Category: FindLaw Solutions
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
Five Steps for Writing an Engaging Bio (with template!)
Category: Lawyer Marketing Insights
If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.
Google Maps is More Than Just Your Firm’s Address
Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.