The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 8, 2023 | 3 min read

4 tips for a lawyer changing practice areas

These considerations should help you take the next step in a smart, carefully considered way.

January 31, 2023 | 3 min read

Marketing vs. business development for law firms (and why you should care)

What's the difference between business development vs. marketing? Definitions of both and why they matter to small law firms and solo attorneys.

January 24, 2023 | 4 min read

3 ways your small law firm can meet today’s legal consumer needs

A 2022 Thomson Reuters State of Small Law firms report reveals three priorities leaders mentioned.

January 10, 2023 | 4 min read

How to lay the groundwork for a solid referral pipeline

Three major considerations you can't forget when creating a referral pipeline for your small law firm.

December 27, 2022 | 3 min read

5 legal blog writing tips for your law firm

Five legal blog tips by seasoned legal marketing experts to ensure your content gets noticed by consumers and search engines.

December 22, 2022 | 3 min read

How to make your law firm’s blog posts search friendly

If you're going to devote the time and effort it takes to develop and regularly contribute to a blog, you want to make sure you're doing everything you can so people can find it.

December 7, 2022 | 3 min read

Super Lawyers website redesign improves navigation, highlights vetted attorneys

In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.

November 17, 2022 | 3 min read

4 ways small law firms and solo attorneys can finish 2022 strong

Small law firms and solo attorneys can take advantage of these 4 easy but thoughtful ways to finish strong in 2022.

November 1, 2022 | 4 min read

Stop me if you’ve heard this one: For Love Your Lawyer Day, quick responses to lawyer jokes

To celebrate Love Your Lawyer Day, here are some clever (and factual) responses to common lawyer jokes.

October 17, 2022 | 3 min read

Is that a fact? Trivia for Love Your Lawyer Day

Here are some trivia facts about the legal profession in the United States to celebrate Love your Lawyer Day.

October 6, 2022 | 3 min read

What the pandemic taught small law firms about resilience in uncertain economic times 

The pandemic forced change upon small law firms, causing them to adapt with resilience. The firms that survived had an integrated marketing strategy.

September 26, 2022 | 4 min read

5 considerations to review before starting a law firm blog

Planning to start a legal blog at your small law firm? We share five questions lawyers should consider to help set their firms up for blogging success.

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