The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How to Claim Your Google My Business Listing (And Why Every Law Firm Should Do It)
Category: Lawyer Marketing Insights
A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.
How Quality Score Affects Your Legal PPC Ads
Category: FindLaw Solutions
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…
The Fresh Factor: Writing Evergreen Content for Your Law Firm’s Website
Category: Lawyer Marketing Insights
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys
Category: Solo Practitioner Tips
Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…
Social Video Through the Lens of a Cult Classic Film
Category: Lawyer Marketing Insights
Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?
Why An Effective FAQ Page Matters
Category: Lawyer Marketing Insights
People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.
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The Evolution Of Video Marketing (And Why Your Law Firm Needs It)
Category: Lawyer Marketing Insights
Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.
Law Client Intake Best Practices
Category: Product Spotlights
Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.
How Google’s Mobile Indexing Affects your Law Firm’s Marketing
Category: In The News
Want your website to be found? Then you need to understand Google's position on mobile websites indexing.
The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey
Category: FindLaw Solutions
PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.
Personal Injury Consumers and the Power of the Mobile Phone
Category: Lawyer Marketing Insights
Want more personal injury clients? Start by tailoring your marketing to mobile devices.
A Few Questions (and Answers) on Social Media Law Firm Marketing
Category: From Our Customers
Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.