The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What PPC Strategy is Right for You?
Category: FindLaw Solutions
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
Make Facebook’s New Advertising Rules Work for You
Category: FindLaw Solutions
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Social Video: Consumers Want It, Law Firms Need It
Category: FindLaw Solutions
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
A Beginner’s Guide to Calculating Your Law Firm’s Marketing ROI
Category: Lawyer Marketing Insights
What are you going to do? Next year I mean. Do you have a plan already outlined for your law firm’s marketing in 2019? Odds are, you have some idea of what you’re going to do. You might even have a list of things you wish you could do. But to move ahead with confidence,…
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
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The Importance of Law Firm Reviews
Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.
Why you need the 2019 Law Firm Business Planner
Category: Lawyer Marketing Insights
As 2018 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…
4 Tips for Creating Your 2019 Legal Marketing Budget
Category: Lawyer Marketing Insights
Whether personal or professional, creating a budget is one of the more stressful moments of the year.
Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation
Category: Legal Marketing News
A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.
Three Ways to Celebrate Love Your Lawyer Day
Category: Legal Marketing News
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 2, 2018. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...
7 Marketing Tips to Start Next Year Off Right
Category: Lawyer Marketing Insights
The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?