The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
The Importance of Law Firm Reviews
Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.
Why you need the 2019 Law Firm Business Planner
Category: Lawyer Marketing Insights
As 2018 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…
4 Tips for Creating Your 2019 Legal Marketing Budget
Category: Lawyer Marketing Insights
Whether personal or professional, creating a budget is one of the more stressful moments of the year.
Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation
Category: Legal Marketing News
A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.
Three Ways to Celebrate Love Your Lawyer Day
Category: Legal Marketing News
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 2, 2018. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...
7 Marketing Tips to Start Next Year Off Right
Category: Lawyer Marketing Insights
The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?
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Make the Most Out of Your Law Firm’s 2018 Tax Write-Off
Category: Lawyer Marketing Insights
If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.
Giving People What They Want – the Rising Popularity of Web Chat
Category: FindLaw Solutions
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.
You Are What You Know – Targeting the Right Audience With Buyer Personas
Category: Lawyer Marketing Insights
If you want to communicate effectively to your prospects, you need to understand them.
The Proof You Need: Social Proof’s Role in Marketing Your Law Firm
Category: Lawyer Marketing Insights
People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?
Finding Your Micro-niche in a Crowded Virtual World
Category: Lawyer Marketing Insights
Sometimes, the path to more clients means presenting yourself to a smaller audience. Find out how celebrating your niche can lift your firm in the long run.
Preparing Your Law Firm for the Next Social Media Platform
Category: In The News
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.