The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Make the Most Out of Your Law Firm’s 2018 Tax Write-Off
Category: Lawyer Marketing Insights
If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.
Giving People What They Want – the Rising Popularity of Web Chat
Category: FindLaw Solutions
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.
You Are What You Know – Targeting the Right Audience With Buyer Personas
Category: Lawyer Marketing Insights
If you want to communicate effectively to your prospects, you need to understand them.
The Proof You Need: Social Proof’s Role in Marketing Your Law Firm
Category: Lawyer Marketing Insights
People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?
Finding Your Micro-niche in a Crowded Virtual World
Category: Lawyer Marketing Insights
Sometimes, the path to more clients means presenting yourself to a smaller audience. Find out how celebrating your niche can lift your firm in the long run.
Preparing Your Law Firm for the Next Social Media Platform
Category: In The News
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.
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How to Claim Your Google My Business Listing (And Why Every Law Firm Should Do It)
Category: Lawyer Marketing Insights
A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.
How Quality Score Affects Your Legal PPC Ads
Category: FindLaw Solutions
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…
The Fresh Factor: Writing Evergreen Content for Your Law Firm’s Website
Category: Lawyer Marketing Insights
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys
Category: Solo Practitioner Tips
Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…
Social Video Through the Lens of a Cult Classic Film
Category: Lawyer Marketing Insights
Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?
Why An Effective FAQ Page Matters
Category: Lawyer Marketing Insights
People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.