The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Pitfalls to avoid when marketing your small law firm
Even law firms with extensive histories and excellent reputations struggle with implementing effective marketing strategies and end up making serious, yet avoidable, mistakes. Here some things to avoid.
Making a game plan for your law firm’s blog
It's a good idea to think of a law firm blog as a professional space that should serve your business interests, not your own personal soapbox. This post explains.
The legal consumer isn’t just any consumer
In this post, we share three principal distinguishing traits of legal consumers and identify how lawyers can and should respond to them.
Overcoming 5 law firm marketing myths
You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.
5 degrees you don’t need: Findlaw covers what they didn’t teach you in law school
They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.
Pro Bono Power: How Pro Bono Services is an Unexpected Wellness Tool
At the end of the day, pro bono work is a significant positive, and not just for the client receiving free legal services.
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Why do small law firms need a website?
Instead of just being an online ad for your law firm, a website in today’s marketplace should serve several purposes.
Financial Statements 101: A guide for lawyers
Understanding financial statements makes it easier for you to keep track of cash flow and receivables. This blog takes a look.
Top 5 Considerations When Starting Your Small or Solo Law Firm
Thinking of starting your own small or solo law firm? Read this post and get squared away with the need-to-knows.
Developing Your Law Firm’s Unique Positioning Statement
In order to create a unique positioning statement, you need to clearly identify your firm’s brand and market differentiators. So where do you begin?
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Instead of wracking your brain to come up with good advertising ideas, take a look through these digital legal marketing tools.
4 simple marketing strategies for a team of one
Whether you're a solo attorney or a second-year associate, law firm marketing doesn't have to take up most of your time.