The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 22, 2018 | 3 min read

How to Claim Your Google My Business Listing (And Why Every Law Firm Should Do It)

A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

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Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

August 8, 2018 | 3 min read

The Fresh Factor: Writing Evergreen Content for Your Law Firm’s Website

Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.

August 1, 2018 | 3 min read

5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys

Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…

July 25, 2018 | 4 min read

Social Video Through the Lens of a Cult Classic Film

Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?

July 18, 2018 | 4 min read

Why An Effective FAQ Page Matters

People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.

July 11, 2018 | 3 min read

The Evolution Of Video Marketing (And Why Your Law Firm Needs It)

Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.

July 4, 2018 | 3 min read

Law Client Intake Best Practices

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Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

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Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

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PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

June 13, 2018 | 3 min read

Personal Injury Consumers and the Power of the Mobile Phone

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

June 6, 2018 | 3 min read

A Few Questions (and Answers) on Social Media Law Firm Marketing

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Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.

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