The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 8, 2022 | 3 min read

Pitfalls to avoid when marketing your small law firm

Even law firms with extensive histories and excellent reputations struggle with implementing effective marketing strategies and end up making serious, yet avoidable, mistakes. Here some things to avoid.

May 25, 2022 | 3 min read

Making a game plan for your law firm’s blog

It's a good idea to think of a law firm blog as a professional space that should serve your business interests, not your own personal soapbox. This post explains.

May 18, 2022 | 3 min read

The legal consumer isn’t just any consumer

In this post, we share three principal distinguishing traits of legal consumers and identify how lawyers can and should respond to them.

May 11, 2022 | 3 min read

Overcoming 5 law firm marketing myths

You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.

April 27, 2022 | 4 min read

5 degrees you don’t need: Findlaw covers what they didn’t teach you in law school

They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.

April 20, 2022 | 3 min read

Pro Bono Power: How Pro Bono Services is an Unexpected Wellness Tool

At the end of the day, pro bono work is a significant positive, and not just for the client receiving free legal services.

April 13, 2022 | 3 min read

Why do small law firms need a website?

Instead of just being an online ad for your law firm, a website in today’s marketplace should serve several purposes.

March 23, 2022 | 3 min read

Financial Statements 101: A guide for lawyers

Understanding financial statements makes it easier for you to keep track of cash flow and receivables. This blog takes a look.

March 16, 2022 | 3 min read

Top 5 Considerations When Starting Your Small or Solo Law Firm

Thinking of starting your own small or solo law firm? Read this post and get squared away with the need-to-knows.

March 9, 2022 | 3 min read

Developing Your Law Firm’s Unique Positioning Statement

In order to create a unique positioning statement, you need to clearly identify your firm’s brand and market differentiators. So where do you begin?

February 23, 2022 | 3 min read

Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead

Instead of wracking your brain to come up with good advertising ideas, take a look through these digital legal marketing tools.

February 9, 2022 | 3 min read

4 simple marketing strategies for a team of one

Whether you're a solo attorney or a second-year associate, law firm marketing doesn't have to take up most of your time.

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