The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 9, 2022 | 3 min read

4 simple marketing strategies for a team of one

Whether you're a solo attorney or a second-year associate, law firm marketing doesn't have to take up most of your time.

February 2, 2022 | 3 min read

How Does a Boutique Law Firm Use Social Media Marketing

It makes sense for a boutique law firm to rely on social media marketing because it's more affordable than traditional marketing and readily customizable.

December 7, 2021 | 3 min read

Brand-Building 101: Law Firms and Expressing Identity

In this post, we’ll continue our exploration of brand – put simply, a concept of who you are and what it’s like to work with you that distinguishes you from competitor law firms.

November 23, 2021 | 3 min read

Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands

In this post we’ll explore the concept of brand and how solo attorneys and small law firms can use it to set themselves apart from other legal providers.

November 9, 2021 | 3 min read

6 Tips for Legal Content Optimization

A good digital marketing partner will take care of legal content optimization for you. But in the event you want to dip your toe in it, here are six key considerations for strong legal content optimization.

October 27, 2021 | 3 min read

4 Idea-Starters for Celebrating Love Your Lawyer Day

On Love Your Lawyer Day, here are 4 ideas to celebrate this special day.

October 12, 2021 | 3 min read

What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered

This blog provides answers to four questions submitted by attendees that expand upon the insights from our recent Hispanic audience webcast.

October 6, 2021 | 3 min read

Start Building a Better Tomorrow Today: The 2022 Annual Law Firm Business Planner

As part of our commitment to helping law firms attract the clients they want, we're pleased to once again offer complimentary law firm business growth kits.

September 30, 2021 | 3 min read

On Love Your Lawyer Day, 3 ways to generate hope for the future

After a difficult 2021, lawyers should look for ways to nurture optimism on Love Your Lawyer Day, including pro bono, future planning, and self-care.

September 22, 2021 | 3 min read

Top 10 reasons to give the second look it deserves

There are 10 reasons your law firm would do well to think about incorporating into its marketing mix.

September 14, 2021 | 4 min read

Ready, set, grow: Priming your law firm for expansion

Here are five things you should think about if you’ve been mulling over the idea of going after a new type of work to expand your practice.

September 7, 2021 | 3 min read

How to make your clients more comfortable

It's important that clients feel comfortable at your firm. A good first impression on them, both online and in the office, can help.

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