The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 25, 2018 | 4 min read

Social Video Through the Lens of a Cult Classic Film

Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?

July 18, 2018 | 4 min read

Why An Effective FAQ Page Matters

People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.

July 11, 2018 | 3 min read

The Evolution Of Video Marketing (And Why Your Law Firm Needs It)

Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.

July 4, 2018 | 3 min read

Law Client Intake Best Practices

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Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

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Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

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PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

June 13, 2018 | 3 min read

Personal Injury Consumers and the Power of the Mobile Phone

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

June 6, 2018 | 3 min read

A Few Questions (and Answers) on Social Media Law Firm Marketing

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Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

May 23, 2018 | 4 min read

How To Understand and Measure Today’s Mobile Legal Consumer Journey

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

May 16, 2018 | 3 min read

Why Click-to-Call Counts For So Much

What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.

May 9, 2018 | 3 min read

A Tale of Three Clients: Integrated Marketing and the Legal Consumer

Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.

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