The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Considering paid social media? Here is where your law firm should start.
As a law firm, using paid social media can help bring in online traffic. To get the best results from this strategy, consider your target audience.
Should you smile on your firm’s website?
To attract clients, law firms should include photos on their website. Smiling in these photos can help attorneys appear more approachable and genuine.
Looking to reach new clients? One smaller firm’s pandemic success story
Along with FindLaw.com, Abogado.com has helped SSS&J both grow its Hispanic practice and gain new business across the entire state of New Jersey.
5 degrees you don’t need: Findlaw covers what they didn’t teach you in law school
They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.
Overcoming 5 law firm marketing myths
You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.
How to stay on top of legal marketing trends
Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
You can’t go at it alone: Building business development allies within your firm
There are five ways to encourage business development participation and buy-in from the attorneys at your firm.
Getting to the bottom of Hispanic clients’ unique legal needs (part 2)
Lawyers must be aware of reasons for Hispanic clients' preferences in order to refine their approach.
Getting to the bottom of Hispanic clients’ unique legal needs (part 1)
Small law firms have need to understand the reasons for Hispanic clients' needs and preferences, so that they can approach them with empathy and respect.
How attorneys can use awards to market themselves
One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.
How to set up your law firm’s Google My Business page
By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.
How the legal needs of small businesses change over time
Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.