The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 12, 2020 | 3 min read

Going local – Understanding the importance of local search optimization

Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.

August 10, 2020 | 3 min read

Open for Business: Enhancing Your Firm’s Visibility on Google

Wondering how to ensure your business appears at the top of Google’s search results? These simple strategies remove the guesswork.

August 5, 2020 | 4 min read

Making sure your solo firm’s marketing sings in harmony

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

July 29, 2020 | 3 min read

Show don’t tell: Using KPIs to evaluate your marketing strategy

When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.

July 22, 2020 | 4 min read

What’s your referral strategy?

Referrals can be a cost-effective way to get business in the door. But you need a strong strategy to ensure you are doing it the right way.

July 15, 2020 | 3 min read

How to be the trusted resource prospective clients want to hire

Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.

July 8, 2020 | 3 min read

Why Google loves Q&As and why that’s good for your firm

To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.

July 1, 2020 | 3 min read

Law Firm Website Design Must-Haves

Your firm's website needs to accomplish a lot. Take time to audit and evaluate your site and make necessary updates and changes.

June 23, 2020 | 4 min read

Positioning your firm to meet the challenge

In the coming months, legal consumers who are facing new challenges are going to need your knowledge, advice, and help. Take steps today to ensure that your firm is well-positioned to rise to the challenge.

June 16, 2020 | 3 min read

Practice area shifts to meet clients’ needs

Practice areas that are ancillary to your firm’s primary focus may surge in the coming months. How can you prepare to meet the needs of these legal consumers?

June 3, 2020 | 3 min read

Driving the success of your firm’s website, through the power of empathy

During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.

May 29, 2020 | 3 min read

Finding your bubble: What attorneys need to do their jobs and be ok

Given current circumstances, even the most even-keeled attorney may be struggling. Here are tips to hopefully help make this time less stressful.

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