The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn
Category: Lawyer Marketing Insights
With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.
FindLaw Q&A: The best way to ask for reviews
Category: FindLaw Solutions
One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.
The Mobile Takeover: It’s time to think mobile first
Category: FindLaw Solutions
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.
Put Yourself Out There — Visually
Category: FindLaw Solutions
Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.
5 Tips Every Legal Marketer Should Know
Category: FindLaw Solutions
Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.
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Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
Category: FindLaw Solutions
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
Five Steps for Writing an Engaging Bio (with template!)
Category: Lawyer Marketing Insights
If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.
Google Maps is More Than Just Your Firm’s Address
Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.
Understanding the Details of Law Firm Pay-per-click
Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
How to Create a Social Media Style Guide for Your Law Firm (with template!)
Category: Solo Practitioner Tips
While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.
Audit Your Firm’s Website with the New Legal Marketing Scorecard
Category: FindLaw Solutions
It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…