The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 10, 2018 | 8 min read

Three Ways to Celebrate Love Your Lawyer Day

It’s that time of year again! Love Your Lawyer Day is coming Friday, November 2, 2018. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...

October 9, 2018 | 9 min read

7 Marketing Tips to Start Next Year Off Right

The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?

October 2, 2018 | 8 min read

Make the Most Out of Your Law Firm’s 2018 Tax Write-Off

If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.

September 26, 2018 | 3 min read

Giving People What They Want – the Rising Popularity of Web Chat

Category:
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

September 19, 2018 | 3 min read

You Are What You Know – Targeting the Right Audience With Buyer Personas

If you want to communicate effectively to your prospects, you need to understand them.

September 12, 2018 | 3 min read

The Proof You Need: Social Proof’s Role in Marketing Your Law Firm

People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?

September 5, 2018 | 3 min read

Finding Your Micro-niche in a Crowded Virtual World

Sometimes, the path to more clients means presenting yourself to a smaller audience. Find out how celebrating your niche can lift your firm in the long run.

August 29, 2018 | 4 min read

Preparing Your Law Firm for the Next Social Media Platform

Category: In The News
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

August 22, 2018 | 3 min read

How to Claim Your Google My Business Listing (And Why Every Law Firm Should Do It)

A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

Category:
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

August 8, 2018 | 3 min read

The Fresh Factor: Writing Evergreen Content for Your Law Firm’s Website

Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.

August 1, 2018 | 3 min read

5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys

Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…

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