The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 24, 2019 | 2 min read

Tailoring Your Website (And Your Ads) for Hispanic Consumers

If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…

April 18, 2019 | 4 min read

Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn

With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.

April 1, 2019 | 6 min read

FindLaw Q&A: The best way to ask for reviews

Category: FindLaw Solutions
One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.

March 28, 2019 | 5 min read

The Mobile Takeover: It’s time to think mobile first

Category: FindLaw Solutions
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.

March 6, 2019 | 4 min read

Put Yourself Out There — Visually

Category: FindLaw Solutions
Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.

February 20, 2019 | 5 min read

5 Tips Every Legal Marketer Should Know

Category: FindLaw Solutions
Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.

February 6, 2019 | 9 min read

Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy

Category: FindLaw Solutions
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.

January 23, 2019 | 5 min read

Five Steps for Writing an Engaging Bio (with template!)

If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.

January 9, 2019 | 7 min read

Google Maps is More Than Just Your Firm’s Address

Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

December 5, 2018 | 7 min read

Audit Your Firm’s Website with the New Legal Marketing Scorecard

Category: FindLaw Solutions
It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…

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