The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
3 Things to Consider When Budgeting Your Firm’s Marketing Dollars
Category: Lawyer Marketing Insights
Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.
Why you need the 2020 Law Firm Business Planner
Category: Lawyer Marketing Insights
As 2019 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…
Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing
Category: Lawyer Marketing Insights
Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.
The Fundamentals of Blended Search
Category: Lawyer Marketing Insights
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.
5 Tips To Optimize Your Law Blog For SEO
Category: Lawyer Marketing Insights
Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
Category: Lawyer Marketing Insights
There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.
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What is Legal SEO and why should attorneys care about it?
Category: Lawyer Marketing Insights
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
Part 2: Building Your Online Authority With An Effective Linking Strategy
Category: Lawyer Marketing Insights
The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
Category: Solo Practitioner Tips
The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
Category: Lawyer Marketing Insights
Find out what exactly quality content is and why it's important to your firm's website.
How “pillar” content can positively affect your firm’s content marketing strategy
Category: Lawyer Marketing Insights
Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.
FindLaw’s Guide to Hosting the Perfect Law Firm Event
Category: Lawyer Marketing Insights
There’s power in face-to-face interaction, and one of the best ways to cultivate relationships with your clients and peers is by hosting an event. Stick to this guide closely to help stay organized and stress-free the next time your firm hosts an event.