The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 13, 2022 | 3 min read

Why do small law firms need a website?

Instead of just being an online ad for your law firm, a website in today’s marketplace should serve several purposes.

March 23, 2022 | 3 min read

Financial Statements 101: A guide for lawyers

Understanding financial statements makes it easier for you to keep track of cash flow and receivables. This blog takes a look.

March 16, 2022 | 3 min read

Top 5 Considerations When Starting Your Small or Solo Law Firm

Thinking of starting your own small or solo law firm? Read this post and get squared away with the need-to-knows.

March 9, 2022 | 3 min read

Developing Your Law Firm’s Unique Positioning Statement

In order to create a unique positioning statement, you need to clearly identify your firm’s brand and market differentiators. So where do you begin?

February 23, 2022 | 3 min read

Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead

Instead of wracking your brain to come up with good advertising ideas, take a look through these digital legal marketing tools.

February 9, 2022 | 3 min read

4 simple marketing strategies for a team of one

Whether you're a solo attorney or a second-year associate, law firm marketing doesn't have to take up most of your time.

February 2, 2022 | 3 min read

How Does a Boutique Law Firm Use Social Media Marketing

It makes sense for a boutique law firm to rely on social media marketing because it's more affordable than traditional marketing and readily customizable.

December 7, 2021 | 3 min read

Brand-Building 101: Law Firms and Expressing Identity

In this post, we’ll continue our exploration of brand – put simply, a concept of who you are and what it’s like to work with you that distinguishes you from competitor law firms.

November 23, 2021 | 3 min read

Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands

In this post we’ll explore the concept of brand and how solo attorneys and small law firms can use it to set themselves apart from other legal providers.

November 9, 2021 | 3 min read

6 Tips for Legal Content Optimization

A good digital marketing partner will take care of legal content optimization for you. But in the event you want to dip your toe in it, here are six key considerations for strong legal content optimization.

October 27, 2021 | 3 min read

4 Idea-Starters for Celebrating Love Your Lawyer Day

On Love Your Lawyer Day, here are 4 ideas to celebrate this special day.

October 12, 2021 | 3 min read

What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered

This blog provides answers to four questions submitted by attendees that expand upon the insights from our recent Hispanic audience webcast.

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