The Future is Millennial. Are You Ready?
Marketing your law firm to millennials requires some new thinking. Are you ready for what’s next?
Now that millennials represent the largest generation in the U.S. they are officially impossible for your firm to ignore. Fair enough. The problem, however, is that this segment of legal consumers both research and hire attorneys differently than the generations that preceded them.
Fortunately for you, a new FindLaw report dives deep into these differences to reveal how and why millennials make their legal decisions.
Growing up on the internet made this group eager adopters of social media, blogs and consumer reviews. They trust each as a resource when researching an attorney to help them through a legal situation. But that trust doesn’t necessarily translate into a hiring decision right away. After almost a decade, these young professionals are still trying to recover from the Great Recession. So it’s understandable that millennials are reluctant to spend money on an attorney unless it’s absolutely necessary.
Reaching a New Generation: Tailoring Your Legal Marketing to Millennial Consumers reveals research from FindLaw on how this generation looks for attorneys and ways your firm can attract them. You’ll learn more about how to position yourself against DIY legal services and better engage millennials when they are in the early stages of researching their legal options.
Download Reaching a New Generation today.
Click below to get your free copy of the report.