A Marketing Plan Designed to Adapt and Evolve
You’ve heard the old saying: the only constant is change.
Think back to your first day out of law school. What kind of phone did you have? Was it a landline or one of those early cell phones with the bag and the cord still attached? Now think about your smart phone, the one you can’t live without. Modern mobile phones can do more than we ever imagined back when we were still plugged into a jack. We’ve come a long way since the old rotary.
Think of legal marketing the same way. The internet continues to evolve and it’s difficult to keep up with its transformation. FindLaw’s Digital Marketing Boost was created to evolve and adapt, making it easier for you to stay on the forefront of online advertising.
At its core, Digital Marketing Boost is there to improve your firm’s local search engine visibility. We do this in three ways.
Removing The Hassle
Imagine keeping up with every local website that features your firm. Is the address the same on each site? Is your firm’s name the same on every listing? Which sites have your number and which ones don’t? Answering these questions can be complicated and time consuming. Digital Marketing Boost will ensure consistency in your online citations and listings so that they contribute to your overall brand.
Those maps you see when you’re searching for a local business? Those don’t happen by accident. We create and optimize a Google+ business page so that you can show up on local searches.
Consumers are turning more to the reviews of strangers every day and search engines know it. As sites like Google and Yahoo change their search algorithms they keep placing more emphasis on reviews. With Digital Marketing Boost we set up a review funnel on your existing website so clients can assess their experience and share it online. Reviews may make you nervous, but the truth is managing your online reputation isn’t as difficult as it seems.
As I said earlier, Digital Marketing Boost is focused on change. It’s time consuming to keep up with consumer trends and SEO requirements. Let Digital Marketing Boost do that work for you. Your marketing will adapt and your business will grow, all while you place your focus where it really belongs: with your clients.