Take Advantage of Goodwill on Love Your Lawyer Day
November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community. While it’s meant to be a fun day, we recommend using it as a time to capitalize on one of the most important ways potential clients are evaluating you: online reviews.
Why reviews? Your future clients are increasingly relying on the online opinions of others to make their hiring decisions. Odd as it may seem, these perfect strangers are deemed trustworthy sources of validation. While reviews can be frightening to you, today having none is worse than having a few poor ones. Bad reviews at least give you a chance to show empathy to prospects with a patient, well-crafted response.
Even more telling, Google has noticed the importance of the online rating trend and amended their search engine results to reward businesses that have a wealth of reviews.
You know you need them, so where do you start?
Sharing is Caring
First, let your clients know you care about them and their opinion. When you reach out for a review, do so by name. Mention something unique about them or their case. Individualizing your request shows you value their feedback. They should know you want an honest opinion about your services, from the first phone call to the last handshake, because it’s important in assessing how you run your practice.
How and When to Ask for Reviews
It can be tricky and awkward to start asking for reviews from clients, especially if you’re contacting people you haven’t spoken to in a while. A personalized email is a great place to start. It’s also best to limit your requests to those clients you assume were satisfied with your service. While your obvious goal is positive reviews, there is always some risk in handing over the microphone to someone else. But be warned, attempts to persuade your clients into leaving anything but their honest opinion will undermine the whole process.
But when should you make the ask? It’s best to wait until after a client’s case is over. That way they’ve gone through the whole process and can comment on all aspects of their experience.
No matter how you celebrate Love Your Lawyer Day, make sure to use the time to express your appreciation for your clients both former and present, and allow them to do the same. It can enhance your reputation and help prospective clients find you online.