Law Clients Want Expertise. Here’s How to Show It to Them.

Law clients want expertise. Here’s how to show it to them.

Let’s talk about your expertise. It’s incredibly important to your clients, those you have today, and those you hope to have in the future. Year after year, FindLaw’s annual U.S. Consumer Legal Needs Survey asks real legal consumers what influences their decisions to hire an attorney. Year after year, a lawyer’s expertise is the top factor listed.  (You can learn more about the 2017 survey results from our infographic.)

The influence of expertise only increases when it is paired with a trusted source.  So how do you show your knowledge of the law online? And how do you do it in a way that actually benefits your law firm while “giving the people what they want?” The answer is simple. Ask Super Lawyers is an attorney question and answer service that places your expertise front and center among potential clients in your area.

Showing your chops on a popular and respected forum like allows you to reach a far wider audience than ever before. Consumers trust Super Lawyers. That same consumer survey mentioned above also found that more than half of legal consumers trust a top attorney list like Super Lawyers. What’s more, 90 percent of 2017 Survey respondents consider attorney Q and A services to be “useful” or “very useful.”

This service allows Super Lawyers selectees to showcase their expertise to engaged consumers easily and effectively. Here’s how it works:

Our expert content strategists will research a popular legal topic and coordinate a response from you. They’ll present their recommendations and, with your feedback, draft an answer that matches your knowledge and position on the legal issue at hand. Of course, you’ll have the chance to review your content before we publish the answer. From there, your firm will receive regular reporting on the reach and performance of your Ask Super Lawyers content.

It’s important to note that the questions and answers are local. In order to keep the Ask Super Lawyers service valuable to legal consumers and attorneys alike, there are limited opportunities for each practice-area and state. Quite simply, this ensures that answers you provide are real, accurate and actually valuable. Participating in Ask Super Lawyers means helping legal consumers looking for answers – not simply adding more noise to the internet with your name at the top of the page.

What’s in it for you?

Even the smallest parts of your marketing matter, like being viewed as a reputable, steady resource for people who are in doubt about their futures and who have not yet decided whether or not to contact an attorney. When prospects are at this early stage, a service like Ask Super Lawyers gives you a chance to make a compelling first impression at a crucial point in the legal consumer shopping journey. It’s a low-effort opportunity to host attention-grabbing content on valuable legal space where consumers are looking for, you guessed it, an expert.

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