If People Don’t Know You, They Can’t Call You
What’s your biggest challenge when it comes to attracting new clients to your law firm?
Chances are, you said something along the lines of getting more traffic to your website, or perhaps that people don’t know how your law firm is different from the competition.
At the root of the problem though, is always the same thing: The people in your community who need legal help don’t know who you are. And if they don’t know who you are, they can’t pick up the phone and call you.
So how do you overcome this challenge?
Engagement Builder from FindLaw gives you the tools and services needed to be known in your community.
What’s the secret?
These days, you have to go where your potential clients are. And where they are is on social media. Did you know that 70 percent of adult U.S. Internet users are on Facebook? That number is even higher for people who make $75,000 per year or more.
Engagement Builder taps into the power of social media to improve the visibility of your firm.
How do we do it?
FindLaw gets you started by creating a blog and social media profiles for your law firm. Then our expert content strategists provide weekly blog and social media posts that position your law firm as an authority in your area. Once per month, we also create a paid social media campaign designed to attract your target audience.
This combination of excellent content and frequent social media activity positions your law firm as knowledgeable, helpful and trustworthy – just the type of firm people contact when they need legal help.
To see how Engagement Builder can raise your law firm’s profile, schedule an appointment with your local consultant.