How Well Do You Know Your Law Firm’s Clients?
How fast do people move when facing a legal issue?
Faster than you’d think. In fact, one in five legal consumers take action within a day of their incident.
How far are they willing to go?
Not that far. Legal consumers generally want someone local – within about 20 miles.
How hard are they looking?
Not as closely as you might think. The majority of legal consumers only seriously considers or contacts one attorney before making a hiring decision.
These facts all come from FindLaw’s 2015 U.S. Consumer Legal Needs Survey. Taken with a host of other data points, they paint a picture of a fast-moving client base that every attorney needs to understand if they want to be successful in today’s market.
Enter FindLaw. Our recent white paper and corresponding webcast, Your Next Client Wants to Hire You – NOW! piece together the whole image of today’s legal consumer. They’re highly motivated, evaluate attorneys as part of the search process and surprisingly decisive about which firms they choose to contact – and often hire.
If you’re in any way involved in the process of bringing new clients into your law firm, plan ahead to attend our February 24th webcast and get a handle on the behaviors and perspectives of today’s legal consumer. After all, that next client is yours to lose.